Marketing

Whether it’s bolstering your global supplier networks, landing that all-important funding, or gaining expert advice, CoCreate delivers the insights and connections you need to outpace the competition and succeed.

Expert advice from Constant Contact shows how small retailers can build momentum, personalize campaigns, and compete without relying on big-box discounts.

Brands are moving from ad-heavy campaigns to influencer-led strategies, where authenticity and expertise drive purchasing behavior and reshape consumer decision-making across multiple industries.

Landbase’s Campaign Feed uses agentic AI to cut go-to-market timelines from months to minutes by automating campaign execution, audience targeting, and multi-channel outreach.

As acquisition slows, platforms are turning to AI, user control, and flexible pricing to improve retention and sustain subscription growth.

Outdated ERP? Here’s how one B2B company upgraded its e-commerce platform, boosted revenue, and streamlined the customer experience — without replacing its core system.”

Social commerce thrives on speed, trust, and value. Today’s consumers want more than browsing — they expect to discover, shop, and resolve issues all within the same platform.

The growing role of AI and social media is enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. The result turns the combination into a more effective CRM platform.

Aleran’s GenAI tool helps simplify B2B sales, but with some features still developing, buyers remain wary of trusting AI with complex decisions.

Retail’s power dynamic is shifting fast -- and younger consumers are in the driver’s seat. While older shoppers pull back, Gen Z and millennials are spending through economic uncertainty, fueling growth for brands that meet them where they are: online, value-driven, and community-focused.

Most shoppers are satisfied with AI product recommendations, but a new study shows lingering distrust in AI-driven advice and chatbots for online shopping.

Although building trust through a carefully crafted brand message is still important, artificial intelligence may be undermining its traditional influence.

Organizational silos and skill gaps often block retailers from fully using shopper search data. Solving this requires going beyond traditional analytics to gain insights that better support search optimization.

OpenAI is adding specialized shopping features to its ChatGPT chatbot. Some tech watchers see the move as an effort to compete with AI rival Google by creating a better, more personalized experience to find products and information online.