Marketing

Coveo’s AI-powered smart search helps retailers drive conversions by improving relevance, personalization, and overall shopper experience.

Wildfire Systems has expanded its e-commerce platform with a branded shopping portal that delivers cashback, personalized deals, and turnkey retail media solutions to power loyalty and rewards programs.

Remember when marketing budgets seemed endless and generating leads felt effortless? Here are 10 innovative yet practical strategies to revitalize your sales pipeline without overspending.

In an age where AI has transformed nearly every industry, retailers need to harness its potential to bridge the gap between merchant speak or industry jargon and consumer dialect.

DXL, the big and tall men's retailer with 300 U.S. stores, an e-commerce site, and a mobile app, has partnered with Bluecore to enhance personalization and customer engagement.

As online markets become increasingly competitive, retailers are turning to "subscribe and save" services to sustain sales and build customer retention.

No longer just a tool for efficiency, AI is revolutionizing how retailers personalize shopping experiences, optimize product discovery, and drive customer engagement.

Video has historically been a passive experience -- more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value.

With attention spans shortening and information overload growing, e-commerce pros who harness the power of visual communication gain distinct advantages. Indeed, images are money.

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language.

Technology is invigorating the cash-rewards marketplace, reshaping retail platforms by streamlining processes, enhancing user experiences, and increasing transparency.

Paradoxical tensions among consumers are making their behavior unpredictable and baffling many sellers, according to a new report by a global strategy and management consulting firm.

Meta is reportedly working on an AI-powered search engine that will crawl the web for information, a move that could disrupt how advertising is sold online. By cutting outside search engines out of chatbot interactions, Meta hopes to sell hyper-targeted ads that it can sell at premium prices.

Poor-quality product data routinely has severe implications for retailers. If left unresolved, bad data hinders the effectiveness of business operations, product search and discovery, customer satisfaction, and sales.