Marketing

This Cyber Monday, retailers of every stripe ran countless ads proclaiming the big shopping day's special deals -- including this one: A Nikon D3200 Two Lens Zoom Kit, originally priced at $799.95, marked down to $499.95. Sounds good, right? We thought so too, but try as we might, we couldn't secure...

Retailers have been trying for years to expand Black Friday shopping with extended hours and prolonged sales, and this year that trend appears to be reaching new heights, with some stores even planning to be open early on Thanksgiving Day. That's not a universal rule, however. Glenview, Ill.-based A...

After months of buildup, the launch of Sony's PlayStation 4 video game console is now just a day away. The $399 console will go on sale at 12 a.m. on Friday, and Sony predicts that sales will exceed 3 million by the end of the year. While preorders will likely dominate the first day transactions, So...

Flipboard on Monday launched an e-commerce initiative that lets both consumers and brands create online product catalogs. Consumers can browse online commerce platforms for their favorite products, and then add them to their personal catalog. In addition to serving as a convenient central storage ar...

Google and the European Commission's delicate negotiations on a settlement regarding the search engine giant's alleged antitrust violations this week hit an unusual snag: The terms of Google's second offer were outed on Wednesday, opening them up to unexpected public scrutiny. The new offer -- inclu...

Finally the barge mystery has been solved -- but the answer for some is a bit deflating. That four-story barge floating on San Francisco Bay -- not to mention others in three additional cities, including Portland, Maine -- has whipped tech observers into a frenzy because of its clear but uncertain l...

T-Mobile U.S. ended its third quarter of 2013 with roughly a million more customers than it had at the end of the preceding quarter, it announced in an earnings report on Tuesday. Included among those new customers were 648,000 branded postpaid net customers for the quarter. T-Mobile now counts 45 m...

Google on Monday introduced a new social media feature called Helpouts, a real-time channel that's designed to let businesses and individuals give and get help over live video. Powered by Google's Hangouts video chat platform, Helpouts can be used to offer instruction in a wide range of areas, from ...

EU regulators are seeking feedback from Google's rivals and other third parties on the company's latest attempt to settle antitrust allegations against it in Europe. If the company can come to a settlement, it will avoid the expense of a messy trial as well as a possible $5 billion fine. To settle t...

There's a four-story barge floating on San Francisco Bay with a mysterious purpose but a fairly clear link to Google. Now docked near Treasure Island, the former U.S. naval base, the structure was generating no end of speculation on Monday, with suggestions that it could be anything from a floating ...

T-Mobile USA is really trying to shake things up. Now it is offering free, unlimited, international, wireless data and texts -- something other carriers charge for. Feature after feature, T-Mobile seems like it is really trying to start on its recovery path. So is it recovering? Let's take a look. T...

BlackBerry issued an open letter on Monday in an effort to assure customers that it still has a viable future. Consumers might have concerns after reading recent headlines surrounding BlackBerry's business, the company acknowledged. Most recently, those headlines revealed that it lost $1 billion in ...

In the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively. M&As mean integrating two separate brands into a unified message -- one that must then be c...

In the world of small business, mergers and acquisitions are a dime a dozen. For marketing organizations, however, they can cost a lot more in terms of the effort required to communicate them effectively. M&As mean integrating two separate brands into a unified message -- one that must then be c...

Google is planning to compensate users for letting it monitor their behavior via a mobile app currently in development. The project is part of Google's Screenwise market research program, which was launched about a year ago, said Google spokesperson Andrea Faville. "We conduct this research with sma...