Marketing

BlackBerry CEO John Chen is trying to turn the company's fortunes around, and something it has in common with Coca-Cola could help. This is something very important, if BlackBerry realizes it. It's something that if done correctly could help the company succeed once again. I have followed BlackBerry...

HTC this week announced the HTC One M8, a new model of its flagship smartphone. When the HTC One made its debut last year, AT&T Mobility sent me one to test drive. I thought it was very well designed. However, what it had in substance, the HTC One lacked in brand recognition, marketing, advertis...

Yahoo and Yelp on Wednesday announced a new partnership to display Yelp ratings with Yahoo's search results, a move designed to snag some market share from Yahoo's larger search competitors. Now, when someone uses Yahoo to search for a local business, that business' Yelp rating will pop up in the ri...

Google has launched a referral program for its office apps. It will hand out $15 bonuses to Google Apps customers who convince new users to sign up for the service, which includes Gmail for businesses, Google Calendar, Docs, Slides, Hangouts and Google Drive. Google will award the $15 bonus for up t...

Getty Images, the stock photo giant that many professional photographers loathe but amateurs love, on Thursday announced it will allow consumers to embed and share its images free for non-commercial purposes on blogs, social networks and other websites. The move indicates the company, whose batter...

CEO Satya Nadella has begun his much-anticipated shakeup of Microsoft's leadership ranks, just weeks after taking the helm. Tony Bates, EVP of business development and evangelism, and Tami Reller, EVP of marketing, are on the way out. Eric Rudder, EVP of advanced strategy, will take over Bates' duti...

Several members of Hollywood's elite walked out of the Dolby Theatre in Los Angeles clutching golden statues on Sunday, but it might have been Samsung that landed the largest victory at the event. Partway through the show, host Ellen DeGeneres stopped to capture the moment by using a Samsung phone t...

What's in a name? Microsoft is hoping more traffic to two of its online properties. The company has renamed its cloud storage service because of legal entanglements and the website for free versions of its Office productivity apps because of consumer confusion. The name changes, which took effect ...

The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieti...

Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links within their apps, content previews, and other rich media assets to their t...

HP launched a marketing campaign over the weekend advertising that Windows 7 was "back by popular demand." On its website, HP highlighted a handful of devices that run on the older version of Microsoft's operating system, and it is selling the Core i5 and i7-powered machines at a $150 discount. HP d...

Yahoo CEO Marissa Mayer has charted the course for her company's future, and the focus is more on media than technology. She revealed a number of new products and digital magazines during her keynote speech at the Consumer Electronics show in Las Vegas with a number of guests turning up to help make...

The TV industry has been quick to move into the app market, and these offerings may foster a new era for television services. The term "app" was initially coined for small applications that run on mobile devices and fulfill a particular purpose, but apps are now common to several platforms, notably ...

Facebook this week announced the rollout of video ads in the mobile and desktop News Feeds of some of its members. The video will begin playing in silent mode when it appears onscreen. Clicking or tapping on it will turn on the sound. Users who don't want to watch the videos can scroll or swipe past...

Twitter reportedly is testing Nearby, a new timeline feature for its mobile app that displays tweets from people who are geographically close. Both the users viewing the tweets and those tweeting must have their location tagging option enabled for the feature to work. The Nearby service will display...