Marketing

Providing an effortless shopping experience for customers is a key driver to the success of any e-commerce business. E-commerce search is a big factor in this experience and when done right can provide a significant competitive advantage. An effective on-site search experience leads to higher sales ...

Apple is sending a shiver down the spine of anyone who depends on mobile advertising for a living with the inclusion of ad-blocking extensions for iOS 9 in the next version of its Safari browser. The news surfaced last week, after developers discovered the provision in documentation following iOS 9'...

Any industry player sitting at the vortex of mobile marketing and retail has a great deal to be excited about at present. The marketplace is witnessing an incredible growth and innovation surge. At the end of last year, mobile technology clearly upped the ante -- creating fresh, breakthrough marketi...

Some of those annoying ads that pop up when you visit a site on the Web or do a search may be served up by, for want of a better word, "hijackers." They use binaries, extensions, or network ISPs to modify a page's content to insert or replace ads with or without the user's consent. It's called "ad i...

AT&T Mobility introduced Rollover Data early this year. The offering is very similar to its successful Rollover Minutes for voice calls, which it began offering a few years ago. The question is, will it be just as successful for data? It looks like the answer is yes, as it is now expanding the p...

T-Mobile on Tuesday launched "Never Settle for Verizon," an aggressive response to Verizon's "Never Settle" ad campaign that gives Verizon customers an opportunity to test T-Mobile's network for themselves. T-Mobile promises to pick up any fees incurred by customers who participate in the free trial...

The day Apple initially picked to launch the Apple Watch was in some respects a dud. The device was not available for sale in Apple Stores on Friday as previously scheduled, although it was available at some high-end fashion boutiques. Confusion reigned over shipments, with Apple earlier having anno...

Automated telephone calls, also known as "robocalls," used to drive me crazy. Then they stopped, and life was quiet, peaceful and beautiful once again, but just for a few short years. Those disturbing calls have started once again, and now they are worse than ever. Why? And how can we stop them? Rob...

Consumers have gotten on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. While most of us have at some point been served a...

Microsoft this summer will distribute Windows 10 to anyone running Windows 7, Windows 8.1 or Windows Phone 8.1, regardless of whether the existing OS is a genuine or pirated copy. Terry Myerson, head of Microsoft's operating systems unit, disclosed the marketing strategy last week at the WinHEC summ...

Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the brands and products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Facebook...

The Federal Trade Commission last week charged DirecTV with deceptive advertising practices in a complaint filed in the United States District Court for the Northern District of California, San Francisco Division. DirecTV, which has been in discussions over a potential merger with AT&T, currentl...

The observation that "80 percent of life is just showing up," generally attributed to comedian Woody Allen, has morphed into the admonition that "80 percent of success is just showing up." However, it appears that vendors who just show up with a generalized approach to marketing cloud technology to ...

Google on Monday announced YouTube Kids, a new mobile app designed to deliver family-friendly video content. In making a play for the tyke market, YouTube joins other streaming video providers like Amazon and Netflix. The YouTube Kids app provides streaming content curated for families -- everything...

Xiaomi may soon take its first steps into the U.S. How will it do? I have some suggestions to offer. If it follows them, its chances of success will increase. If it doesn't, it may face the same problems that have dogged Microsoft, BlackBerry, Motorola, HTC and many others. Wireless in the U.S. is a...