Marketing

With Wall Street breathing down its neck for growth, Twitter on Tuesday launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of "Promoted Tweets" on Twitter. Promoted Tweets are ads that Twitter insert...

On Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl's halftime show, another show was under way, as well. For the first time, Google's YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the...

Dish Network on Thursday announced that subscribers to its satellite TV service can enable Reverse AutoHop for this Sunday's Super Bowl. This feature will enable viewers with the Hopper Whole-Home HD DVR to watch the commercials alone without having to fast-forward through the game. To utilize Rever...

Millions of Net surfers use obvious passwords to log on to websites, but their numbers appear to be declining. SplashData on Tuesday published its annual list of the top 25 most common -- thus worst -- passwords leaked online. No. 1 was "123456," followed by "password" and "12345." Both "123456" and...

Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookie...

Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed "Google Compare," for the past two years. Although it apparently has been beset by delays, an entity called "Google Compare A...

BlackBerry has been hurting over the last several years, but recently it's starting to look like the stars may be lining up for recovery. If BlackBerry does make a comeback, it will be a very different company. This time, the focus will be on security -- plus one more important factor. BlackBerry su...

It's well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied tha...

It's that time of year again. The Consumer Electronics Show will rock Las Vegas in early January. Companies are gearing up and hoping to do a good job of cutting through all the loud and distracting background noise to share their messages at the show. It's a tough job, since CES is full of industry...

Mobile advertising is booming. Revenues increased by 92 percent to $19.3 billion in 2013 over 2012, based on global figures IAB, IAB Europe and IHS Technology released this summer. More and more marketers are eager to engage with consumers on the devices they use for just about everything these days...

Nokia on Tuesday announced the N1 Android tablet, the first offering under its own brand since Microsoft's acquisition of its mobile phone business. The N1, slated for Q1 2015 release in China, will be made by Foxconn. Microsoft also offers a tablet under the "Nokia" brand, which raises the question...

Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ads based on the apps and sites mem...

Nov. 11 is Singles Day in China -- aka the "11.11 Shopping Festival" -- and the country's millions of unhitched celebrated the event by spending some quality time with online retail giant Alibaba. So far, the event has generated $9.3 billion in sales and 278 million orders shipped, the retailer repo...

It's no secret that online shopping is becoming an increasingly lucrative avenue for retailers. More shoppers are turning to websites as a way to connect with brands and make purchases, and companies are investing heavily in their online presence to ensure that they are delivering a top-notch experi...

Salesforce.com CEO Marc Benioff last month tweeted about the tentative agenda for this week's Dreamforce and caused a tizzy by revealing a keynote session entitled "Analytics Cloud." Although the company immediately denied that it was planning to unveil such a thing or that Benioff intentionally spi...