Marketing

Amazon on Tuesday announced a wide expansion of its Dash Button on-touch retail sales program, despite indications of relatively low acceptance among its key base of Prime customers. The company added more than 50 retail products to its lineup of Dash thumb-drive size buttons, which let consumers re...

As a maker in an e-commerce world, you have to get the word out about what you're creating. Whether you're crafting candles or jewelry, marketing, in short, leads to sales. It's one thing to set up a booth at a craft fair and meet your customers face to face, but it's another thing entirely to marke...

You're making soap or jewelry or handcrafted leather bags, and you want to sell them online. Where do you go? What spaces work best? How do you decide where to sell your wares? It's important to choose the right selling spaces for your products and business strategy. That can include selling on both...

Amazon on Monday launched its Payments Partner Program -- a global effort widely seen as a rival to PayPal -- in the United States, the UK, Germany and Japan. Currently available by invitation only, the program provides for three levels of partners: premier partners, certified partners and certified...

When Apple unveiled its 9.7-inch iPad Pro earlier this week, it aimed the tablet squarely at the PC replacement market, with Phil Schiller, senior VP of worldwide marketing, describing it as the "ultimate upgrade for existing iPad users and replacement for PC users." More than 600 million PCs in use...

Google on Tuesday announced a suite of analytics products for marketers. The Google Analytics 360 Suite is a set of integrated data and marketing analytics products designed to give enterprise-class marketers the ability to reach consumers with the right message at the right moment, according to Goo...

Apple recently updated its iAd specifications to allow the display of sponsored posts directly in users' news feeds in the Apple News app for the iPhone and iPad. The ads will appear in native-banner format and can link to articles in the News app. They will be set in the same default font as News a...

Facebook has yanked the drapery off its Canvas, inviting marketers to splash it with their best promotions. The new platform will provide brands with a new medium for storytelling, and it will return ad pages up to 10 times faster than mobile Web pages do, the company proclaimed. It's a big screen a...

Facebook has been preparing to push personalized ads through its Messenger app, according to a report last week. The company will allow brands to send their own marketing materials through the popular chat app, suggests a leaked document apparently intended for Facebook's advertising partners. The c...