Marketing

Uber on Tuesday unveiled a new logo, the culmination of a two-year effort to develop a rebranding strategy. The new logo will be depicted in the Uber app in colors localized to each of the 65 countries where the company has a presence. For example, it's pink in Mexico, red in India, gold in China an...

Apple on Thursday announced some personnel moves that suggest CEO Tim Cook's future vision for the company. He named Jeff Williams chief operating officer, elevated Johny Srouji to Apple's executive team by making him a senior vice president, broadened the powers of Senior Vice President of Worldwid...

Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tw...

There may be no better way to capture the state of the technology industry than to borrow Charles Dickens' famous opening from A Tale of Two Cities: "It was the best of times, it was the worst of times..." It never has been a better time to launch new offerings via the cloud. However, the availabili...

Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important, therefore, to have a balanced and...

Walmart on Monday announced it will release all 2,000 Cyber Monday deals at 8 p.m. EST Sunday. That and other retailer moves are making it look as if Cyber Monday might be a nonevent this holiday season: Amazon is running an eight-day Black Friday sale that will take it through Cyber Monday, leading...

Bankrate.com on Monday released results of a survey showing that even though consumers may have more mobile payment options this holiday season, more than two-thirds of shoppers won't be using them. That's because seven out of 10 Americans surveyed said they'll be using cash or a debit card for most...

Alibaba on Wednesday settled $14.3 billion worth of gross merchandise volume via Alipay, the company's online payment solution, during China's 11.11 Global Shopping Festival. That surpassed last year's $9.3 billion. Mobile GMV settlements accounted for about 70 percent of this year's sales. By 2 p.m

Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sel...

The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call....

Innovation is not always good -- it can backfire. Good innovation helps to grow a brand in the marketplace and results in more customer love. Bad innovation does the opposite. Companies would be better off doing nothing than innovating badly. Many public companies innovate on a regular basis because...

New York Attorney General Eric Schneiderman has launched an investigation into Verizon, Cablevision and Time Warner Cable. The purpose of the probe is to determine whether three of the state's top telecom companies are providing high-speed broadband Internet as advertised to consumers and businesses...

Dish Network on Monday launched Dish Media Sales, an automated marketplace that will let advertisers buy TV spots the same way they can buy ads online. With the initiative, Dish will give advertisers the ability to purchase targeted, linear TV ads, impression by impression, using real-time bidding t...