Marketing

Burger King in essence hijacked the voice-activated Google Home speakers in some consumers' homes. In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, "OK Google, what is the Whopper burger?" The "OK Google" trigger phrase for Google's artificial in...

A Dun & Bradstreet database, 52 GB in size and containing more than 33.6 million records with very specific details, has been exposed. Cybersecurity researcher Troy Hunt, who received the database for study, on Wednesday confirmed that the records already were organized and developed as if inten...

A Dun & Bradstreet database, 52 GB in size and containing more than 33.6 million records with very specific details, has been exposed. Cybersecurity researcher Troy Hunt, who received the database for study, on Wednesday confirmed that the records already were organized and developed as if inten...

A Dun & Bradstreet database, 52 GB in size and containing more than 33.6 million records with very specific details, has been exposed. Cybersecurity researcher Troy Hunt, who received the database for study, on Wednesday confirmed that the records already were organized and developed as if inten...

WhatsApp reportedly has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator. The application programming interface, or API, gives companies a direct line of communication with WhatsApp users. WhatsApp CEO Jan Koum last year s...

Apple has hired Tim Twerdahl, the former head of Amazon's Fire TV unit, in an effort to revive its struggling Apple TV business, which has been losing market share to rival streaming content services. Twerdahl reportedly joined Apple this month as VP in charge of product marketing for Apple TV, and ...

Continued innovation and messaging are crucial for smart safety and security device manufacturers that want to capitalize on new opportunities in the emerging Internet of Things. Early adopters of smart devices are often drawn to the innovative design and technological gadgetry. However, mass market...

Google on Wednesday said it removed 1.7 billion bad advertisements from its various sites in 2016, more than double the prior year's totals. Google took several steps to crack down on the deceptive advertising, including updating its policies to protect users from "misleading and predatory offers." ...

Do your customers come first? Companies spend a fortune to win and keep their customers. They advertise and market their products and services like crazy. Because of that cost, you would think every company would want to keep its customers happy. It's more cost-effective to keep an existing customer...

Instagram on Wednesday announced that businesses will be able to place immersive, full-screen video ads in its Stories feature, which has attracted 150 million daily users since its launch five months ago. Further, Instagram Business Tools will include insights on stories, which will allow business ...

AI will be having a big coming out party in 2017. While there are plenty of opportunities in this space for workers, executives, investors and partners, not every company that uses the term "AI" in its marketing will become a serious winner in the field. As advanced as AI is -- and I have seen some ...

Apple latest offering is neither hardware nor software, but a pricey book bulging with artsy photos of the company's products. Designed by Apple in California contains 450 photos of products created by Apple over a 20-year span. It's available in two sizes: 10.20 by 12.75 inches for $199 and 13 by 1...

The United States Federal Communications Commission last week adopted privacy rules for both wired and wireless broadband ISPs aimed at giving consumers greater control over their data, more privacy, and stronger security safeguards for that data. The rules implement Section 222 of the Communication...

The massive amount of data available from connected devices creates an unprecedented opportunity for increased optimization of products and services -- and, consequently, revenue. The deep investment in big data gathering and analytics is fueled by an ability to create added value for companies base...