Marketing

Amazon recently began reducing prices on merchandise sold by third-party sellers, ratcheting up its market share competition with discount stores, including Walmart and Dollar General. The company has started to display a new tag, "Discount Provided by Amazon." Price cuts so far have been a little l...

Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. Here are some tips from experts for boosting the effectiveness of your business's content marketing strategy.

Epicor this week released Epicor Commerce Connect, a cloud-based application designed to help wholesale distributors quickly deploy e-commerce sites that will automate many of the steps required to move product to their customers. The Commerce Connect software is now available for Epicor Eclipse, a ...

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you're trying to reach a younger demographic, it's somewhere you probably want to be. "Snapchat is the best channel to reach young people, as they count for more than two-thirds of its au...

Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von ...

Instagram's Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photo...

Federal agencies already under the gun to modernize their information technology capabilities have a new set of standards to meet as a result of an executive order President Donald Trump issued this spring. The directive not only will affect agency managers in their IT operations and acquisition act...

There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization. That ...

Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a recent survey by Altman Vilandrie. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail t...

Influencer marketing has become an area of strategic importance for marketing departments, according to a white paper Traackr published Thursday. B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influe...

During a recent grocery checkout conversation, it came up that I was a wireless analyst, and the cashier asked me which was the best wireless service and best smartphone. This is a question I get frequently, and though it seems straightforward, it's difficult to answer. As I told the cashier, it dep...

Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging artificial intelligence technology will help maintain the company's dominance over its Silicon Valley riva...

Google has unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers dete...

Apple has stunned the wider development community with an emailed announcement that it has decided to slash commissions for App Store affiliates from 7 percent to 2.5 percent, starting May 1. The cuts apply to all apps and in-app content, Apple said. However, they do not apply to commissions for mov...