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Jon Ferrara is the founder and CEO of Nimble, a social sales and marketing CRM company based in Santa Monica, California Nimble helps companies identify the right people for their businesses, with the goal of turning conversations into measurable outcomes. Its vision is to make the job of all customer-facing team members easier and more effective....
American consumers' attitudes toward Facebook appear to be cooling, based on the results of a Pew Research Center survey released Wednesday. Forty-two percent of the roughly 4,600 people who responded to the May poll said they had taken a break of several weeks from checking the platform....
An empty chair reserved for Google became the focal point for harsh criticism Wednesday at the U.S. Senate Intelligence Committee's hearing on Russian meddling in the 2016 elections. After thanking Facebook Chief Operating Officer Sheryl Sandberg and Twitter CEO Jack Dorsey for agreeing to testify at the forum, Chairman Richard Burr, R-N.C., added...
Google last week announced new steps to combat the placement of fraudulent tech support ads on its platform The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads....
Strong encryption can be a threat to law enforcement and national security, the governments of the United States, United Kingdom, Canada, Australia and New Zealand said in a statement issued Sunday "The increasing use and sophistication of certain encryption designs present challenges for nations in combating serious crimes and threats to national ...
E-commerce continues to become more competitive as large companies like Amazon, Target, and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly small to medium-sized businesses. How can SMBs compete? Not only is competing possible but ther...
Gladys Kong is the CEO of UberMedia, a mobile location data company that is headquartered in Pasadena, California In this exclusive interview, Kong discusses the importance of making data actionable and the many opportunities available in the data science field, particularly those involving the use of mobile data....
Nowhere is the customer experience more vital to the long-term success of a business than in retail. This is particularly evident as retailers work to ensure that brick-and-mortar shopping experiences are as seamless and personalized as those offered by their digital counterparts. Nearly 80 percent of Americans are now online shoppers, according t...
Bias is a nasty beast. A market research class I took in graduate school focused on the identification and elimination of bias. My final paper was on an intentionally biased piece of research. It was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased For that re...
Much of the discussion around sales and artificial intelligence has been outwardly focused. It's exciting to think about using AI to examine leads, sift through data, and help deliver answers that allow salespeople to close more and bigger deals. However, the excitement over using AI to organize customer information overshadows another use of AI t...
Data science has become mission-critical to many enterprises. Companies in the United States will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven, Internet Advertising Bureau projections indicate It's not just a matter of harvesting data and then ...
Bodhi Linux is an alternative to traditional Linux OSes that can change your desktop user experience It is one of the very few Linux distributions using Moksha, a fork of the Enlightenment desktop....
Leaders from Human Rights Watch and Harvard Law School's International Human Rights Clinic last week issued a dire warning that nations around the world haven't been doing enough to ban the development of autonomous weapons -- so-called "killer robots." The groups issued a joint report that calls for a complete ban on these systems before such weap...
Verizon Wireless made a big mistake last week. Like it does with all users who go above their wireless data thresholds, it slowed the wireless data connection to firefighters battling blazes on the West Coast. Errors such as this are becoming a growing problem as we depend more on smartphones and wireless service I was caught in an awkward positio...
Google on Monday announced several new online tools designed to help former members of the military find jobs or attract new customers to their businesses One tool allows vets to type in the search term "jobs for veterans" followed by specific military job codes to see civilian jobs with skill requirements that match their service experience....
American companies spend an enormous amount of money on training. Spending reached more than US$90 billion in 2017, an increase of over 32 percent from 2016, according to Training magazine's annual survey about the kinds of investments companies with 100 or more employees make on training activities, including everything from the salaries of internal training staffers to expenses for travel, facilities and equipment...
The Salesforce people whom I speak with are all heads down and breathing hard in the big push to Dreamforce. In other words, things are normal for this part of the cycle Unfortunately, I can't say things are normal for this time of year because Dreamforce and Oracle OpenWorld are, like Easter, movable. We've even taken on the language of Easter wit...
In the competitive world of information technology, vendors must be alert to major changes within the potential customer base. In the federal IT market, the U.S. government increasingly has been using its status as the world's single largest IT customer to acquire products and services at competitively favorable costs U.S. government spending for ...
Apple will release three new iPhones in September, according to Bloomberg -- the latest media outlet to publish information from unnamed knowledgeable sources about the company's plans Although all the phones will have edge-to-edge displays, like the iPhone X, only two will have OLED screens, Bloomberg reported Monday....
In technology parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation an...

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