Articles by Naseem Javed

What's the big deal, when every major corporation in the USA searches for an Indian company so they can park all their mundane information management under a banyan tree? Protesters during the industrial age screamed against rapid automation as a serious threat to jobs and a possible destruction of society. They later protested about the manufactu...

Why are most technology corporations so stubborn to admit puzzling marketing issues? They are somehow used to a torturing path, all in the name of "tough times and rough markets." It's a puzzle, especially when in relation to creating a new innovation, solving such marketing issues are the easiest thing to fix....

From the Model T to modern cars and from dusty trails to super-highways, historians tabulate the remarkable evolution of transportation -- the good and the bad combined. However, alongside the great wonders of four wheels, there are the traffic jams, the carjackings, the drive-by shootings and the accidents Similarly, when tabulating e-commerce's e...

Advertising slogans or taglines pushing sales are great for getting a customer's attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user's attention, but most are simply confusing, causing them to "escape the trap" and run away The combined yearly budgets of all the strangely composed slogans promoting...

It's time again for a medical check. As we approach 2005, it's best to know if your corporate identity image is healthy, slightly injured or on a life-support system. You have to know this, as only healthy images are fit to run the race, and potentially win. Injured corporate identities can surely stay in the race, but it would cost a lot more to keep them running as they lag behind...

Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines, among them "When will the search engines collide?" and, "How soon and why could this happen?" If search engines are the principal devices f...

E-commerce is causing a global turmoil in trade and competition. Those on the frontlines know exactly who is winning and who is losing. According to Reuters, Bill Gates said: "We have to go into the risky areas. That's what's going to allow the United States at the forefront." He further added, "We're at the start of a process where the whole world...

Now all you need is a good idea to make some good money. You can start right away by getting a dot-com domain name registration for a year for much less than US$1 a month, and get a sparkling Web site for under $5 per month. For an additional $3 a month, get an encryption capability on the same site so you can offer secure online credit card transactions. Cha-ching. Plus e-mail and many other things thrown in for free...

A very serious fight between Apple Computer and Apple Records of The Beatles is now headed for the ninth round On this side of the ring is Sir Paul McCartney, with the title of a legendary musical artist and boyish looks with a cute smile. On the other side, yet another youthful boy wonder, Steve Jobs, with his intellect and a legendary title for b...

Today's hot topic is Google and the search-engine ranking of brand identities All businesses, whether big or small, are trying to dominate the accessibility of their corporate images and brand names, mostly via cyber mediums, fluid Web sites, new cyber branding and digital domain name management techniques....

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe Business names are being hit the hardest as the world ...

Who are these mysterious and secretive executives behind millions of corporate Web sites? There are millions of very expensive, well-designed Web sites all over the globe. Most have a lot of information to offer, with great graphic illustrations, supportive explanations about their relevant experiences and capabilities with upfront personalities....

The scene opens. It's Google's day. The festivities are full steam ahead, the skateboarding mathematicians are jumping for joy and have thrown away their used hockey sticks while sipping champagne. They are now calculating the tractions and the centrifugal forces of their new Ferraris Looking from a wider perspective, beyond the Google IPO, it seem...

During the early dawn of mainframe computers, everyone was in data processing, and most corporations thought that without the word "data" in their corporate naming lingo, they would simply die. Therefore, millions of business names like "Data-This" and "Data-That" came about All companies, big or small, struggled with their corporate branding in a ...

The most powerful three letters in the world today are www. No further explanation is required. There are also many other famous uses for this 23rd letter of the alphabet.

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and, at times, becomes a subdued Dilbertish-style revolution. Objects do fly, even though in the corporate setting they are mem...

After a $60 billion rip-off, the disgraced energy giant Enron sheds its old image of EnWRONG to Prisma. After paying $665 million in legal fees, the company is restructured under the name identity of Prisma while some of its executives walk to prison. Prisma is on a short leash, with a staff of 5,000 in 25 different business units, a big drop from...

At the Web's inception, its genius founders doodled on a napkin, came up with the big six suffixes -- .com, .net, .gov, .edu, .mil and .org -- and declared "www" as the one and only key to cyberspace, changing business forever. In the beginning, this weird and strange thing called a domain name, costing pennies in comparison with a trademark regis...

With disturbing frequency, big corporations' reputations are going down the drain. Often, the root cause is that top people are caught with their hands in the cookie jar. A corporate image that took decades to build now stands like a crumbled ruin, in smoke and beyond repair. The same story is repeated again and again Former CEO Martha Stewart is j...

On this small planet, there is room for only one Yahoo, one Google and one Apple.After all, Yahoo takeoff YOOHOO failed, and online search engine Booble is nowfacing a court battle with Google There is also room for only one Windows, Microsoft's giant global brand, despitethe recent court ruling in Linux vendor Lindows' favor. After a prolonged bat...