Articles by Naseem Javed

It is my belief that Benjamin Franklin, were he alive today, would throw off his visor and scream at the transition occurring currently from a print-society to a cyber one It was only a hundred years ago, at the dawn of the print-society, where words, nicely arranged and neatly printed on newsprint, were sold to a select and literate few. That's ho...

Here are ten clues that your entire branding campaign has gone overboard. Get the lifeboats ready! One: There is a specially built underground tunnel between your HQ and your branding agency....

Who are the real winners and losers of the corporate image in 2005, which corporation had the best identity, which was most famous, hated or most profitable? All these responses depend on where you stand, as a loyal customer, the general public, employee or competitor In a study conducted by ABC Namebank International, 5,000 major corporations arou...

All of a sudden, there is a rush to secure a copyright on any distinct smell from our daily lives and exclusively use it in conjunction with a branded product or a service Like the smell of bread in a hot oven at the bakery to be used by a sandwich maker? Yum!...

It is happening right now. Media executives, mostly in denial, are shunning the subject. Smart ones are coming up with well-branded 24/7 Web-based news sites and general broadcasts This is a brand-new revolution, and the entire model is about to be changed....

In the golden haze surrounding the mystic city of Tunisia, a small group of elite merchants of the information age will once again try to figure out the future of the Internet. In November, they will fight out their agendas and try hard to make sense out of the ongoing cyber warfare If there were a major split or a major breakdown of the Internet t...

Somewhere out there is a land many have only heard of or seen in their dreams, a place called the "the world's largest factory." A nation of manufacturers, a country spread out from one corner to the other, filled with factories, run by dynamic people engrossed in taking care of the world's supply of everything, from the smallest items to the biggest, from good quality products to best, from low cost to almost free...

Overnight, the earth became flat, metaphorically and in reality, too, as an ultra-sophisticated, digitally formatted, flat geographical platform, where business and corporate agendas in shapes of large digital cyber-warfare torpedoes skate at bullet speed. Precise navigation, correct targeting and direct hits took over Now there are players and the...

Today it's the direct form that rules, the manufacturer's product going straight to the lap of the end user. No matter if the end user is a teenager, a roofer or a big business, a single-item purchase is sufficient No more demands to buy large inventories. No middle layers, no costly structures, no bureaucracies and no extra hoards of people or any...

To change or not to change, that's the big question. A very large number of corporations, big and small, are faced with the question of how and when they should bite the bullet and change their name or whether they should simply do nothing. Why? Sometimes -- and more often it is like an underground movement -- almost the entire staff whispers about...

It's no secret that consumers all over the world are far more politically savvy than they were a decade ago. They clearly support or oppose their own country's internal or external governmental policies Equally, and more often, they are fully aware of the major foreign policies of the other foreign governments and have a sense to measure their dire...

Roy Disney said, "You need branding when your product has nothing to offer." Roy's uncle, Walt, invented Mickey Mouse and created the Disney empire. At the time, the word "branding" was reserved only for cowboys branding herds of cattle by the fiery iron The word "branding" is dangerously overused. Many people use branding as a cure for all kinds o...

This fight over the Internet Corporation for Assigned Names and Numbers (ICANN) is all about a golden key, as without it, the Internet is completely useless. That golden key is a name on the Net called a URL. It's all about the master design of a sophisticated key management system so that billions of single domain name identities can offer access to billions of sites without any problem. After all, without this access, the Internet has no value...

When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. This gives birth to an extreme name identity, whereupon a major advertising process kicks in. All things are combined -- shaken, not stirred -- and that's how we refer to today's trendy branding. To avoid a catastrophe, we must first learn the secrets of the various branding tricks and become aware of the bigger risks...

Today, for the first time, China has 100 million people on the Internet, 30 percent of whom are on broadband. Within a few years, a billion people in Asia will be playing with e-commerce. All that power and all that technology replicating at a phenomenal rate will create global shockwaves both in trade and communications The entire continent of Asi...

At the early dawn of the office cubicles, the expensive and elegantly dressed secretarial pools were eliminated as grown-up executives were ordered to type and lick stamps. This great cost savings certainly pleased the CFOs, but quietly halted the intellectual interactions that such pools had offered, while keeping most adults pretty dumbfounded and sluggish for a decade...

Most successful corporations, while producing wonderful products and services, knowingly or unknowingly do not own a single global iconic name brand identity that is both a universal, hassle-free name and a solid intellectual property asset Yes, they do own factories and buildings, they might own some local name registrations, one or two trademarks...

Is your brand worth a billion dollars today? Maybe yes or maybe no, but it surely is worth something pretty big. At the end of the day, all the work you have put in pushing your name identity and your range of products and services in your marketplace adds up in an abstract space of the consumer's mind, where it acquires some great value This equit...

There soon will be a central place for Web surfers to dwell in a forbidden cyber land of adult fantasies, sex, dark rituals and total taboos. Finally, ICANN has given in to the pressure and has tossed a big rock across the turbulent e-commerce ocean. It has approved a new suffix, .xxx, for adult-only porn sites, creating ripples and debates in ever so confusing global cyber branding times when cyber global domain name challenges are being fought in the complex earthly trademark realities...

Recently, we came out of the age of curiosity, entered the age of scarcity and are now sinking in the age of abundance. Everything is here Today, all over the world, millions of identical companies are producing millions of identical products and services, and they are pushing identical prices on identical delivery platforms. On top of that, they h...