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In Part 2 of this interview, Intel director of corporate Internet marketing Shawn Conly continues his discussion with the E-Commerce Times of i-marketing strategies and pitfalls.

When you think of Intel, you cannot help but conjure images of lovable aliens or of the Blue Man Group raising the giant number "4" when the Pentium 4 came out. That's thanks largely to a marketing machine that is as lively as ever, even in this recession-hindered economy. The forward-looking min...

The success that Dell Computer has had with its build-to-order (BTO) sales philosophy raises the question of whether that model could apply more widely to e-commerce. Analysts and observers told the E-Commerce Times that while some retailers might succeed using BTO with certain high-margin, high-...

U.S. Representative Bob Goodlatte (R-Virginia), arguably the most outspoken opponent of Internet gambling, has been trying to pass an anti-gambling bill for years. Every time legislators or industry leaders find a problem with one of his efforts, Goodlatte revises the bill to assure his colleague...

Internet incubator CMGI reported narrower operating and net losses for the first quarter ended October 31st, though revenue slipped from a year earlier. "Despite a difficult economic quarter, our successful efforts to significantly reduce our operating losses and complete the necessary financial ...

Online marketplaces and other exchanges that want to grow are looking beyond the initial transaction process and anticipating the needs of customers and users, said a new study from Aberdeen Group. The report said the best performing "process nets" are those that work hard to involve everyone in ...

Eighteen percent of Internet users made an online purchase during the last week of November, with each spending an average of US$77 -- a slight drop from the previous week -- according to a new report. Per-shopper spending levels for the 2001 holiday season to date peaked during Thanksgiving week...

Retail is like football. Even though the game has four quarters of equal length, how a team plays in the final 15 minutes often has a lot more to do with the outcome. So too in retail sales, where the last 12 weeks of the year do more to determine the final score than any other timeframe on the c...

Automobile manufacturers and sellers need to continue revving up their online research capabilities, because prospective buyers increasingly view the Internet as a valuable means to compare makes, models and prices, rather than as a tool to close the deal, according to a new study by Jupiter Medi...

Automobile manufacturers and sellers need to continue revving up their online research capabilities, because prospective buyers increasingly view the Internet as a valuable means to compare makes, models and prices, rather than as a tool to close the deal, according to a new study by Jupiter Medi...

Automobile manufacturers and sellers need to continue revving up their online research capabilities, because prospective buyers increasingly view the Internet as a valuable means to compare makes, models and prices, rather than as a tool to close the deal, according to a new study by Jupiter Medi...

In a sheepish effort to fulfill the craving for additional revenue, many e-commerce go-betweens, as in online marketplaces, portals and payment service providers, are starting to squeeze buyers for cash. Now that's naughty, not nice. Moreover, the timing is all wrong. Online buyers have been pamp...

Is it really true that the best way to a shopper's heart is through both bricks and clicks? Industry analysts are telling us that online holiday sales are projected to be high, and that the multichannel concept is the order of the day. So what should we make of the decline of Macys.com and Bloomi...

Online financial services company E*Trade has raised its outlook for next year's income and said it will buy back 20 million of its common shares from Internet investor Softbank. The repurchase of the shares from Softbank -- for $7.28 per share -- represents a 13 percent discount from the stock's...

Portals and Internet shopping malls attracted a larger share of the online shopping audience than major e-tailers last week, according to a report released by Nielsen//NetRatings. Visits to shopping sites at portals such as Yahoo! and Lycos rose 81 percent during the week ended December 2nd. In ...