Archive

Shoppers are taking a more deliberate approach to buying, relying on reviews, search, and multiple sources to validate products before making purchasing decisions.

Whatnot and Shopify are streamlining live commerce by synchronizing inventory and orders, helping merchants expand sales channels more efficiently.

As AI takes a more active role in buying decisions, companies face growing pressure to adapt marketing, commerce, and customer engagement strategies.

As AI shopping agents become more capable, marketplaces face growing pressure to balance automation with accountability, trust, and human oversight.

Better product images are becoming a key competitive advantage in resale marketplaces, helping sellers build buyer trust, improve listing performance, and compete beyond price.

Retailers are redesigning digital catalogs around shopper engagement data, using adaptive layouts and real-time analytics to improve conversions and personalize online shopping experiences.

AI-driven shopping tools are turning ChatGPT into a commerce channel where deals and cashback appear alongside product comparisons and purchase decisions.

Ad-supported streaming is turning TV into a measurable commerce channel, where interactive content drives engagement and influences purchasing across multiple screens.

AI-powered fraud is moving inside legitimate transactions, pushing retailers toward identity-based systems to separate real customers from fraud.

Scam texts are eroding trust in SMS marketing, creating a "friction tax" for retailers as customers ignore legitimate messages. New verification strategies aim to rebuild confidence before users engage.

AI is helping sales teams cut busywork and boost productivity, but it requires proper training and clear standards to build confidence and guide ethical use.

Retailers are losing trillions to checkout friction, but new data shows that offering the right mix of payment options can significantly improve conversion rates, especially on mobile.

Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy.

In the print industry, e-commerce success hinges on connecting digital ordering with real-world production. Automation is replacing manual workflows and helping providers scale.