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AT&T, the nation's largest phone company, is stepping up its rebranding campaign aimed at consolidating its wireless services into a single unified name. The company will shed the Cingular name and replace it with AT&T at 1,800 outlets throughout the country this week. The move to rename Cin...

AT&T, the nation's largest phone company, is stepping up its rebranding campaign aimed at consolidating its wireless services into a single unified name. The company will shed the Cingular name and replace it with AT&T at 1,800 outlets throughout the country this week. The move to rename Cin...

AT&T, the nation's largest phone company, is stepping up its rebranding campaign aimed at consolidating its wireless services into a single unified name. The company will shed the Cingular name and replace it with AT&T at 1,800 outlets throughout the country this week. The move to rename Cin...

Private investors will acquire wireless carrier Alltel in a deal worth around $27.5 billion, as the private equity buyout trend reaches into the mobile space for the first time. Alltel's board of directors agreed over the weekend to be acquired by TPG Capital and Goldman Sachs Capital Partners for $...

When online advertisers use pay-per-click advertising, as much as 15 percent of the clicks they pay for could be fraudulent, according to the results of a new study announced Friday. Under a pay-per-click agreement, an online advertiser must pay for every time a potential customer clicks on its ad. ...

We don't typically stop to think about it, but we all need feedback in order to succeed. Imagine, for example, trying to cook a meal without periodically tasting it to see if the spices are right. When it comes down to it, trying to do anything -- even the simplest of tasks -- is much more difficul...

IBM executives told investors Thursday they see a future where the technology giant grows profits significantly by expanding the amount of income from software sales and by tapping into emerging markets. Big Blue expects to boost the total percentage of its net income coming from software to 50 perc...

The board of directors for radio and billboard giant Clear Channel Communications unanimously approved a slightly sweetened $19.5 billion buyout offer from private equity groups whose prior attempts it recently rejected. Asked by some major shareholders to rethink that rejection, the board announced...

Microsoft announced on Friday it will acquire Web ad firm aQuantive in a deal valued at $6 billion, marking the latest and largest deal in a merger-and-acquisition frenzy aimed at staking a claim in the converging worlds of traditional and online advertising. Microsoft agreed to pay $66.50 per share...

The great Internet TV race is on, and the field is crowded -- and getting more crowded all the time. The biggest names in U.S. TV broadcasting want to make sure they stay in the middle of things. Cable TV broadcasters such as Cablevision, Comcast and Time Warner got an early jump on their broadcast ...

Interactive marketing firm 24/7 Real Media has agreed to be acquired by UK-based advertising giant WPP Group, continuing the trend of consolidation in the online advertising space. London-based WPP will pay $11.75 per share for 24/7, WPP said, giving the all-cash deal a value of $649 million. New Yo...

HP's second-quarter sales and profit outpaced Wall Street forecasts, even as profit fell compared to a year ago, the company said Wednesday. The company's profit of $2.1 billion was 7 percent below 2006 levels, largely because the earlier period included a one-time tax windfall, HP noted. Revenue ca...

Nearly a century has passed since the first commercial radio broadcast went out over the airwaves. Aside from the invention of frequency modulation in the early 1930s and advances in recording and music playback devices, radio technology had remained much the same -- that is, until the late 1990s, w...

New York State Attorney General Andrew Cuomo has filed a lawsuit against Dell, saying the personal computer maker misled consumers with its PC financing offers. Dell confirmed the suit on Wednesday, and said it intended to vigorously defend itself against it. The complaint charges that the Round Roc...

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The Four Golden Rules of E-Mail Marketing

E-mail marketing is one of the most cost-effective ways to get your name in front of prospective or existing customers, to generate sales or stay top of mind. The e-mail messaging that clogs in-boxes around the world is known as spam, and with good reason: It is unwanted. Its solicitations are rarel...


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