Archive

Viral marketing may be relatively new on the Internet, having emerged roughly a decade ago in its high-tech form, but it's by no means a novel promotional technique, and it certainly doesn't depend on technology. "Viral marketing is about generating buzz," Orvel Ray Wilson, coauthor of the legendary...

Systems management appliances provider Kace announced on Monday the integration of the recently acquired AppDeploy Live service with its Kbox Systems Management Appliances. The launch provides system administrators with access to two global communities of information to speed day-to-day maintenance ...

The diverging fortunes of Nintendo and Sony were underscored Monday when Nintendo's total stock market value eclipsed that of Sony for the first time. Nintendo, whose Wii gaming console was the surprise hit of last year's holiday season, moved past Sony to become one of Japan's 10 most valuable comp...

Following a 10-day tiff in which eBay pulled out of Google AdWords, the online auctioneer has apparently set its grievances aside and on Friday returned to the pay-per-click advertising program. "We are now slowly turning AdWords back on, in a much more limited way than before," the company said. "W...

With the dust still settling from the abrupt departure of CEO Terry Semel, Yahoo said Sunday it would revamp its advertising sales unit, merging its search and display operations into a single team. The company announced the changes along with news of the departure of its longtime advertising displa...

Buyers are naturally cautious when considering whether or not to make a purchase from unfamiliar merchants. Even if this anxiety is not justified, the effect on online retailers is often detrimental. Shopper anxiety creates a complicated challenge for online merchants, especially ones without nation...

The U.S. International Trade Commission has denied a request from Qualcomm to put on hold an order barring phones containing chips made by Qualcomm that have been found to infringe on a rival's patents from the U.S. market. The decision, handed down on Thursday, likely leaves Qualcomm with few optio...

The Pentagon took an undisclosed number of computers offline on Wednesday after it detected a cyber-attack on its systems earlier this week, Pentagon spokesperson Navy Lt. Cmdr. Chito Peppler told the E-Commerce Times. This resulted in some of the Pentagon's e-mail systems being taken down. Peppler ...

EU regulators said they would expand their ongoing probe into the privacy issues first raised about search engine giant Google to include other major search tools. The decision of the European Commission's data watchdog group to broaden its probe into the privacy implications of rapidly evolving sea...

EXPERT ADVICE

Who Really Owns Your Brand?

If you have a super brand, then let the whole world see it. If you have absolute 100 percent global ownership of that brand, then prove it. A quick search on Google will get you started. Many of today's best-known brands may still be threatened by a lack of exclusivity. They may have logos, unique d...

OPINION

Cyberattacks: Are Virtual Wars Next?

This past May, the country of Estonia was hit hard by what its authorities called a "virtual war." This war took the form of an attack on the country's computer infrastructure. Many governmental and commercial sites were hit. The attacks on the country's commerce seemed to focus on the country's med...

EXPERT ADVICE

The Lonely E-Shopping Cart

Have you ever walked into a big box store and seen scores of half-full shopping carts scattered throughout the aisles? It would seem unlikely, but for e-commerce retailers, abandoned carts are more common than you think. Shopping cart abandonment has existed since the dawn of the e-cart, but how can...

Earlier this month, it looked for a while as though there might be another wave of multi-jurisdictional investigations against Microsoft reminiscent of the antitrust saga that began in 1998. Google had been complaining -- first behind the scenes, then publicly -- about the lack of access for third-p...

Regulators in Europe have given the green light to a planned Internet joint venture between NBC Universal and News Corp.: a Web video repository seen as a competitor to Google's YouTube. The yet-to-be-named venture -- first announced in March following weeks of speculation -- is expected to launch s...

The two largest phone companies in Canada are in talks for a possible merger that could fend off U.S.-backed private equity buyers as the wave of consolidation that reshaped the U.S. telecommunications landscape appears poised to hit north of the border. BCE, the largest phone provider in Canada, co...


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