Archive

I recently read an article that featured an up and coming media measurement technology created by research firm Integrated Media Measurement Inc. Using cell phone based data collection, IMMI's digital monitoring system measures audience exposure to multiple media platforms via codes embedded in the ...

Today we have the advantage of staying connected wherever we are, which gives us the convenience of completing our holiday shopping from home or our working space at any time of day. This convenience, however, comes with a price, which can sometimes present itself literally. Cybercrime is prevalent ...

Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource -- ready and able to bridge stores with the site and...

Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster's system will bring video directly to viewers' televisions on demand via a broadband Internet connection. The move follows similar offerings...

Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster's system will bring video directly to viewers' televisions on demand via a broadband Internet connection. The move follows similar offerings...

Blockbuster on Tuesday threw its hat into the increasingly crowded ring of set-top boxes with the announcement of a deal with hardware maker 2Wire. Blockbuster's system will bring video directly to viewers' televisions on demand via a broadband Internet connection. The move follows similar offerings...

It's no fun shopping alone. That's the theory behind social shopping, a trend that combines social networking with e-commerce. It's a trend that's coming into its own as increasing numbers of online shoppers turn to the sites for fun, companionship, and camaraderie with other shoppers. "Shopping i...

The Internet is the greatest technical development of the 20th century, and its open competition model has been the envy of other market sectors. Internet advances are being crushed by monopolistic carriers who are more concerned with censoring content than delivering services to customers. Those di...

Networking giant Cisco Systems will shut down most of its American and Canadian offices from Dec. 29 to Jan. 2 in a move the San Jose, Calif.-based company says will save it about $1 billion. Cisco's announcement is just the latest signal that technology companies are making efforts to cut costs as ...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

From its beginnings in 2006, when the online video advertising industry had little revenue, to an estimated revenue of over $900 million this year, the industry has exploded. Amir Ashkenazi, CEO of Adap.TV, a San Mateo, Calif.-based online video advertising platform provider, shares those thoughts i...

Once seen as immune to economic slowdowns, the online advertising sector has now become the downturn's latest victim. Based on new data, New York City-based eMarketer predicts that growth in the online ad sector is slowing. In August, eMarketer predicted that online advertising would grow by 14.5 pe...

Movie rental giant Blockbuster announced Tuesday it has teamed with hardware maker 2Wire to launch a content delivery service on the 2Wire MediaPoint digital media player. The set-top box will provide users with direct access to Blockbuster OnDemand content via their televisions. The small set-top b...

Is Microsoft about to rebrand Live Search as "Kumo"? News reports on Monday had the software giant buying up domain names such as "Kumo.com," "Kumo.net," "Kumo.jp" and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools ...