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EXPERT ADVICE

The Key to Mobile Marketing: A Strong Opt-In List

Mobile messaging -- which includes SMS, MMS and rich media messaging -- has quickly become a staple in the world of marketing campaigns for many large brands. Mobile messaging, although still in its infancy, has drastically impacted the marketing landscape and is vital to any program. Mobile messagi...

Yahoo and Google on Wednesday announced a nonexclusive agreement to display ads on various Yahoo properties and certain cobranded sites using Google's AdSense for Content and its AdMob services. Because the agreement is nonexclusive, Yahoo will continue to display ads from other providers, including...

Apple lands the top spot among PC makers for the holiday quarter -- as long as the iPad is included in the figures, according to the latest report from Canalys. The market research firm, which includes tablets in its worldwide PC numbers, reported this week that overall PC shipments increased 12 p...

Comic book legend Stan Lee wants kids to join him on his next superhero adventure. The 90-year-old creator of Spider-Man and cocreator of Iron Man, Thor and the rest of the Avengers, this week launched Stan Lee's Kids Universe as part of a joint venture between his POW! Entertainment and 1821 Comics...

ANALYSIS

Bringing SaaS Apps to the Masses

One of the age-old challenges that has plagued the software industry, like many others, is how vendors can reach small- and mid-sized businesses with their software products. Although today's Software as a Service model eliminates many of the distribution challenges of the past, it hasn't overcome t...

Yelp's revenue and monthly unique visitors rose during its most recent quarter, but the site still reported a net loss as it funded expansion into new markets. The site, which provides information and crowdsourced reviews about local restaurants, entertainment and businesses, reported a net loss of...

Google ads appear to have a racial bias, according to a study conducted by a Harvard professor. Google AdSense ads relating to the word "arrest" tend to appear more often in the search results for names commonly identified with black people than for those more often associated with white people, Lat...

Zynga's shares got a lift from better-than-expected earnings reported earlier this week. The picture wasn't entirely rosy, though. The maker of once-popular social media games such as FarmVille and Mafia Wars reported revenue of $311 million for Q4, flat compared to the year-ago quarter. Zynga admit...

It looks as though AT&T Mobility has developed a small cell solution to the wireless industry's spectrum shortage -- a data capacity problem that will affect customers of every carrier. AT&T's is not the only solution -- there will be others as well -- but it is an important one. The wireles...

It looks as though AT&T Mobility has developed a small cell solution to the wireless industry's spectrum shortage -- a data capacity problem that will affect customers of every carrier. AT&T's is not the only solution -- there will be others as well -- but it is an important one. The wireles...

Facebook, which already has a long history of skirmishes with privacy advocates, may be heading toward another fight following reports that the company is working on a mobile location-tracking app. The app, set for release in mid-March, would reportedly run in the background even when other apps are...

Amazon announced Wednesday that it will be offering a virtual currency, called "Amazon Coins," for purchasing apps, games and in-app items on Kindle Fire. The new currency will become available in the U.S. this May. At launch, Amazon plans to give Kindle Fire users tens of millions of dollars' worth...

The tweets were flying this week, and not just about Beyonce and blackouts at the Super Bowl. Twitter was itself the subject of tweets following the announcement late Monday that it had inked a deal to buy social TV analytics firm Bluefin Labs. Terms were not disclosed. Bluefin Labs, founded in 2008...

The new Congress is now tackling a flurry of general proposals for comprehensive immigration reform, but only one specific, narrowly focused piece of legislation has already been introduced in the Senate: a plan to vastly increase the number of non-citizens who can pursue jobs and education in the U...

After years of diminishing returns amid a slumping PC market, Dell announced Tuesday that it would take itself private in a leveraged buyout estimated at $24.4 billion. Chairman and CEO Michael Dell will buy back the company he founded in a University of Texas dorm room in 1984. Dell, partnering wit...


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