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Bot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the "2015 Bot Baseline" report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 day...
The Federal Trade Commission is extending its regulatory reach to the e-commerce impact of big data. For years, the FTC has asserted vigorously its authority to apply consumer protection laws to emerging developments in the IT realm. Now it is signaling that it will apply that same vigor to big data...
Privacy advocates from around the globe have taken heart from reports that Apple CEO Tim Cook pushed hard against the Obama administration's efforts to reach a compromise on encryption during a recent Silicon Valley meeting. Cook earlier this month joined a delegation of social media and technology ...
Netflix last week announced it will crack down on members using proxies or unblockers to access titles from overseas. That follows the company's announcement at CES 2016 earlier this month of a global rollout that has it offering streaming content in 190 countries. The problem is that not all of Net...
When Amazon launched Prime Day six months ago, skeptics came out in force to criticize what they considered Jeff Bezos' desperate ploy to add members to a club that appeared to be peaking in a saturated domestic market. Gimmick or not, Prime Day worked. Amazon sold more than 34.4 million items acros...
WhatsApp on Monday announced that it would drop the annual subscription fee and allow people to use the service for free. Company founder Jan Koum announced the move at the DLD Conference in Munich. While more than 900 million people worldwide use WhatsApp to stay in touch with family and friends, t...
Foursquare on Thursday announced that cofounder Dennis Crowley has assumed a new executive role, and that it has raised $45 million in a new round of funding led by Union Square Ventures. Crowley has moved from his perch as CEO into the newly created position of executive chairman, which will let hi...
Apple is phasing out its iAd sales team and moving toward an automated system, according to news reports this week. Then-CEO Steve Jobs launched iAd six years ago to provide an alternative to existing mobile advertising platforms, but it never caught fire. Under the new iAd platform, publishers repo...
Cisco on Wednesday unveiled Cloud Consumption as a Service, an offering designed to help enterprises discover and continually monitor public cloud use -- aka "shadow IT" -- across their systems. Shadow IT systems in an enterprise or organization expose it to security risks and hidden costs, and may ...
Samsung Electronics on Thursday announced that it had struck a deal that will make it the sole manufacturer of Qualcomm's flagship mobile processor. Samsung last spring began mass production of a logic chip utilizing its 14-nanometer LPP (Low-Power Plus) process in its own Exynos 8 Octa processor. T...
Time Warner CEO Jeffrey Bewkes this week hinted at a meeting with investors that he might consider a sale of the company, according to a news report. Apple, which reportedly is interested in purchasing Time Warner or its media assets, is keeping a close eye on the discussions. Buying Time Warner's a...
Google on Wednesday confirmed the appointment of Clay Bavor as vice president of virtual reality, one of several indications that the company intends to get serious about competing in the emerging field. Diane Greene will take over Bavor's former role as vice president of product management. The new...
Apple this week revealed that technical difficulties with its News app have led the company to underestimate usage figures for the more than 100 publications offering content through the software. The company discovered an error in the app that's resulted in underestimating the number of readers usi...
Periscope on Tuesday announced integration with Twitter, allowing users to view its live-stream broadcasts directly in the Twitter iOS app. Previously, Periscope broadcasters could share only links to their videocasts in tweets. Now they can embed video directly into tweets, and the content can be s...
The U.S. Army may be in the walking phase of its plan to shift major portions of its information technology resources to the cloud, but a recent contracting initiative could move the service up to a jogging pace by the end of the year. The Army's progress in migrating much of its IT capabilities to ...
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