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PR companies long have been known for reshaping perceptions to favor their clients. Some now engage in "black PR" -- the calculated spread of disinformation and misinformation online. For example, entrepreneur Peng Kuan Chin's "Content Farm Automatic Collection System" harvests online articles and p...
Facebook has promised to remove certain "misleading manipulated media": videos edited or synthesized in ways not apparent to an average person, which likely would mislead viewers to believe that video subjects said words they did not say; products of artificial intelligence or machine learning that ...
Companies across industries are shifting toward an automated approach to customer relations. With the help of chatbots, businesses can reduce their customer service costs by up to 30 percent and save both employees' and customers' valuable time. Many customers welcome chatbots in the customer servi...
The service speed average among U.S. broadband households has increased steadily over the last four years, but only 6 percent of U.S. broadband households currently have plans with speeds of 1 Gbps or higher.
Samsung introduced a high-end Galaxy Chromebook at CES 2020 in Las Vegas. The new model could serve as an extension of the company's smartphone lineup and spawn a premium device demand in the category. Samsung aims to position it as the company's flagship Chromebook to meet potential demand for a mo...
Recommerce -- or the online sale of used clothing and other goods -- is booming, with companies like thredUP and Poshmark meeting consumer demand for more affordable and sustainable alternatives to buying new. "I believe recommerce is popular because there is an alignment amongst people who see that...
With the rise of electric cars, it was only a matter of time before electric trucks hit the market. Several electric vehicle startups -- including Bollinger, Lordstown Motors, Rivian and Workhorse -- have been working on developing electric pickup trucks for several years, but none have come to mark...
If 2019 was the year we identified the most acute challenges facing various industries -- in the form of macroeconomic trends as well as industry-specific factors -- 2020 will be the year we confront those issues. For most companies, this looks like addressing a skills gap that grows at the same rat...
To succeed on Amazon, brands need a tailored marketing strategy that includes optimized listings, targeted advertising, and data analysis. Utilizing third-party partners can offer proactive insights to stay ahead of Amazon's ever-changing landscape.
"Digital transformation" is not a new term or concept. While it has taken on multiple definitions, one thing is for sure: Companies view it as a top priority, so much so that enterprises are projected to spend in excess of $2 trillion through 2019, according to IDC. This insurgence of digital transf...
The California Consumer Protection Act goes into effect in 2020, and other state and federal laws are on the horizon -- but is it possible that these state laws will really provide us privacy?
Content marketing gets three times more leads than paid search advertising, according to the Content Marketing Institute (CMI). It costs 62 percent less than traditional marketing, Demand Metric has found. That's impressive, but can you confidently say you fully understand how it works?
Amazon, Apple, Google and the Zigbee Alliance are teaming up on a new IP-based standard for smart home device connectivity. Connected Home over IP will be an open source project. A working group will define a specific set of networking technologies to enable communication across smart home devices, ...
The 300-plus mile trip between Cleveland and Chicago could take as little as 32 minutes by Hyperloop, according to a new feasibility study. Hyperloop is the only form of high-speed transportation that is profitable and makes economic sense in the U.S., found the study, a joint effort of Transportati...
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