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As e-commerce firms invest heavily to develop Web 2.0 and Web 3.0 generation content, the development of unique advertising-related content has lagged. Lures at e-commerce sites -- such as polls, puzzles, trivia questions, games and video clips -- have become mundane for most Web site visitors. The ...

Another voice has chimed in on the controversial and complex debate over net neutrality. In a newly released report, the U.S. Federal Trade Commission urges policymakers to exercise caution in establishing regulations that would require high-speed Internet service providers to treat all content the ...

Google has struck a deal to have the international technology supplier Ingram Micro distribute its enterprise search tools. The agreement is the search giant's most aggressive bid yet to foster growth in its relatively fledgling corporate search division. Ingram Micro will sell both the Google Mini ...

There is absolutely nothing wrong with the new London 2012 Olympics logo, but there is something seriously wrong with the logo-driven branding industry at large. This new logo clearly proves that as we approach 2012, global society will not respond to conventional logos or graphics, but only to thes...

Consumer-grade instant messaging applications such as Yahoo Messenger, AOL Instant Messenger and Windows Live Messenger can become significant security holes when used by workers on corporate networks. Instant messaging applications are easy targets for hackers taking advantage of vulnerabilities. I...

Google has been ratcheting up its campaign to compel Microsoft to further open its Vista operating system to third-party search engines. Its latest tactic entailed petitioning the judge overseeing Microsoft's antitrust agreement with federal and state governments to extend it past November, when mos...

Oracle extended a run of strong financial performance with a blockbuster fourth quarter, outpacing estimates for growth and profit as CEO Larry Ellison's strategy of aggressively buying up applications vendors continues to pay off. Oracle earned $1.6 billion in the quarter that ended on May 31, comp...

The Internet has emerged as a great place to shop for someone looking for a good deal. Price comparison sites ensure that consumers pay as little as possible, so they often end up with tremendous bargains. However, the adage "If a deal sounds too good to be true, it probably is" applies to some of t...

Search advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people say about it is either nonsense or wishf...

Internet radio listeners looking forward to another day of their favorite music Tuesday found only silence on many stations, as webcasters and broadcasters nationwide observed a day of silence to call attention to the crisis currently facing Internet radio. Tens of thousands of U.S. webcasters parti...

Viral marketing may be relatively new on the Internet, having emerged roughly a decade ago in its high-tech form, but it's by no means a novel promotional technique, and it certainly doesn't depend on technology. "Viral marketing is about generating buzz," Orvel Ray Wilson, coauthor of the legendary...

Systems management appliances provider Kace announced on Monday the integration of the recently acquired AppDeploy Live service with its Kbox Systems Management Appliances. The launch provides system administrators with access to two global communities of information to speed day-to-day maintenance ...

The diverging fortunes of Nintendo and Sony were underscored Monday when Nintendo's total stock market value eclipsed that of Sony for the first time. Nintendo, whose Wii gaming console was the surprise hit of last year's holiday season, moved past Sony to become one of Japan's 10 most valuable comp...

Following a 10-day tiff in which eBay pulled out of Google AdWords, the online auctioneer has apparently set its grievances aside and on Friday returned to the pay-per-click advertising program. "We are now slowly turning AdWords back on, in a much more limited way than before," the company said. "W...

With the dust still settling from the abrupt departure of CEO Terry Semel, Yahoo said Sunday it would revamp its advertising sales unit, merging its search and display operations into a single team. The company announced the changes along with news of the departure of its longtime advertising displa...