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How to Defend Your Direct Marketing Budget

Have you watched the news lately? "Credit markets deteriorate." "Housing foreclosures at 25 year high." "Unemployment on the rise." "Weakest U.S. dollar in decades." "Consumer confidence declining." It's pretty clear there could be some nasty surprises for businesses, and marketers in particular, i...

The House Judiciary Committee held a panel hearing on the issue of net neutrality Tuesday, hearing testimony from such diverse interests as a rock band, an abortion rights advocacy group and the Christian Coalition of America. The unlikely trio converged on the Hill to call for legislation that woul...

TiVo and Google have struck a deal that will enable the digital video recorder maker's users to watch Web-based YouTube videos on their television sets. The service will be available later this year to consumers who own its Series 3 devices connected to the Internet through a broadband link, TiVo sa...

Think of this scene: A woman walks into a high-end department store on Fifth Avenue. As she enters, a salesperson rushes up to her, shouting: "Welcome back, Ms. Smith. Last time you were here, you bought some makeup. I bet you want to buy some perfume today, right?" Web-based commerce has made mass...

The European Commission has given its long-awaited blessing to Google's proposed $3.1 billion acquisition of online advertising company DoubleClick. Coming nearly a month ahead of an established April 2 deadline, the decision rested on the EC's findings that the merger would not hurt consumers or im...

News Corp. Chairman Rupert Murdoch said his media company won't get into a bidding war with Microsoft for the right to take over Web portal Yahoo. During a keynote speech at the Bear Stearns Media Conference, Murdoch suggested the $44.6 billion offer Microsoft made for Yahoo was too rich for his com...

The stock price for Texas Instruments dropped nearly 6 percent -- and sent a minor shock wave through its biggest customer's stock -- on news that the company had lowered its profit forecast on Monday. Dallas-based TI, which supplies chips to about half the wireless handsets worldwide, saw its share...

Hulu, the video Web site from NBC Universal and News Corp., will open its virtual viewing rooms to the public Wednesday. Announced nearly one year ago, the free video streaming site launched in October with an invitation-only beta. Hulu offers its users a wide variety of video content from NBC Unive...

What is the biggest difference between shopping online and shopping in a store? In a store, customers can wander from place to place until they find something that appeals to them. Online, they usually need to have a good idea of what they are looking for in order to locate it. A small but growing n...

Every time you go online, you leave electronic footprints -- and someone is following them. When you display a page, enter a search query, play a video or click on an ad online, that information is logged by the servers of the companies that own the site or serve the video or ad or search results. T...

Microsoft's Xbox price-cutting campaign is going global, though it's not clear whether U.S. consumers will be in line for any additional discounts. Bidding to break ahead of the pack vying for next-generation gaming console dominance, Microsoft confirmed Monday it cut the price of its Xbox 360 devic...

Microsoft's chief software architect said the company will not rush to integrate its Web advertising system with that of possible merger partner Yahoo. Ray Ozzie, the Lotus Notes inventor and Groove Networks founder who took over the software architect role from Bill Gates in 2006, told the Financia...

A behemoth on the semiconductor scene just got a little bigger. Chip manufacturer LSI has acquired the hard disk drive business of Germany-based Infineon Technologies for an undisclosed amount. The buyout, announced Monday, came a little less than a year after the former LSI Logic had acquired Agere...

The promise of the Web has long been the ability to personalize, and the shopping experience is no exception. Startup iStorez is trying to bring a twist to the personalization of e-commerce, using proprietary technology to create a dynamic shopping experience that leverages the special offers that s...

HP head Mark Hurd on Thursday announced big changes for the company's research division, HP Labs. The reorganization will see the research facility concentrate its focus in five core areas: information management, cloud computing, content transformation, intelligent infrastructure and sustainability...

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