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Even sophisticated ad buyers can make mistakes: ignoring target demographics' tastes and sensibilities; using archaic assumptions when measuring the success of an online campaign; and failing to plan for follow-up activities such as fulfillment. Those are fairly basic errors. There are also some sub...

One of Yahoo's largest shareholders is urging the beleaguered Internet company's board to sell its search assets to Microsoft. Ivory Investment Management, a Los Angeles-based hedge fund, on Wednesday submitted a letter to Yahoo's board proposing a deal whereby Yahoo would sell its search assets to ...

The familiar social media paradigm of "Listen ... Learn ... Engage ... Earn" has a correlative imperative: "Publish or Perish," and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select. I've covered the specifics of B2B digital media rela...

Sun Microsystems' biggest institutional investor -- Southeastern Asset Management -- plans to add two new members to the struggling server maker's board of directors. Southeastern owns 22 percent of Sun's common stock. Founded in 1975, Southeastern has $34 billion in total assets under management.

Japanese consumer electronics giant Sony announced Tuesday that it will lay off 8,000 full-time employees by March 2009 and slash spending in an attempt to reposition itself for a prolonged global recession. The Tokyo-based company also plans to shutter 10 percent of its 57 plants and delay an expec...

Maybe you've seen more of them during your Christmas shopping jaunts at the neighborhood mall this holiday season than you did last year; people using smartphones while in stores to do Web searches on products, price comparisons, or even to place orders. It's a sight that Google hopes will soon be a...

Until recently, the Computer Fraud and Abuse Act -- covering a myriad of activities related to hacking and intellectual property theft -- was just one of many questionable federal laws on the books. Then came the case of Lori Drew. Drew was widely vilified for provoking a young girl into committing ...

Part of President-elect Barack Obama's plan to stimulate the economy through a massive public works program will touch upon the technology sector, which has seen its share of woes in recent months. Through the proposed economic stimulus package, Obama hopes to expand access to broadband Internet, ma...

How did Seattle become the home for technology companies that want to help you buy or sell ... a home? Sure, it's where Microsoft and Amazon are based, and it's a well-educated, tech-savvy community, and the University of Washington churns out more than its share of software engineers. But why real ...

Microsoft has tapped Qi Lu, a former Yahoo Search executive, to run its Internet unit. Lu, 47, left Yahoo in August after 10 years; he most recently served as vice president of engineering for the search and advertising technology group. At Microsoft, he will become the president of the online serv...

With the U.S. in the throes of what could be the worst recession in decades, consumers have made dramatic cutbacks in discretionary spending. That includes donations to charitable causes and nonprofit organizations, many of which supply critical aid to vulnerable populations both in the U.S. and abr...

AT&T, the largest phone company in the U.S., announced Thursday that it will cut about 12,000 jobs, or roughly 4 percent of its total workforce, starting this month and through next year. AT&T also announced it would slash capital spending, but it won't have specific figures ready until it r...

AT&T, the largest phone company in the U.S., announced Thursday that it will cut about 12,000 jobs, or roughly 4 percent of its total workforce, starting this month and through next year. AT&T also announced it would slash capital spending, but it won't have specific figures ready until it r...

AT&T, the largest phone company in the U.S., announced Thursday that it will cut about 12,000 jobs, or roughly 4 percent of its total workforce, starting this month and through next year. AT&T also announced it would slash capital spending, but it won't have specific figures ready until it r...

Microsoft earlier this week unveiled a new feature that gives instant rebates to some consumers who use its Live Search Cashback program to buy items from eBay. Usually, consumers must wait 60 days to get their rebates. The announcement of the new speedier payment feature came on the heels of a Blac...