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In the weeks running up to Facebook's initial public offering on May 17, correspondence between the Securities and Exchange Commission and the social media giant flew fast and furious. The government agency had a number of questions about Facebook's business model that it felt were not adequately ad...
Microsoft is putting a fresh spin on advertising. Rather than the passive type of advertisements that viewers often zip past after "timeshifting" programming with DVRs, Microsoft's NUads will offer an interactive -- and more personalized -- experience. The software giant has signed up Toyota, Unilev...
Well, he did say it was a tentative decision. One week after telling the court that he was leaning toward dismissing the patent suit between Apple and Motorola because neither side had established a right to relief, Judge Richard Posner reversed course and decided to allow Apple and Motorola to purs...
Social media giants are teaming up with nonprofit website StopBadware to create the Ads Integrity Alliance, which will counter so-called bad ads and work to create trust within the online advertising industry. Facebook, Google, Twitter, AOL and the Interactive Advertising Bureau announced Thursday t...
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