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Scam texts are eroding trust in SMS marketing, creating a "friction tax" for retailers as customers ignore legitimate messages. New verification strategies aim to rebuild confidence before users engage.

Retailers are losing trillions to checkout friction, but new data shows that offering the right mix of payment options can significantly improve conversion rates, especially on mobile.

Marketing leaders say SEO isn’t going away. Instead, it’s evolving alongside AI search, creating new challenges in attribution, discovery, and content strategy.

In the print industry, e-commerce success hinges on connecting digital ordering with real-world production. Automation is replacing manual workflows and helping providers scale.

The Buy Now button is losing its luster. Shoppers are intentionally slowing down, stepping away from their screens, and heading back to physical stores.

AI-powered apps are driving higher conversions and revenue, but retention remains weak. High churn, shorter trials, and rising costs expose a gap between early excitement and lasting value.

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor of hyper-personalized outreach that delivers more relevant, higher-engagement messaging.

AI-driven simulations are helping organizations close sales execution gaps by turning practice into measurable readiness and performance.

Automated imagery is emerging as a core CRM asset, helping SMBs standardize visuals, reduce friction, and strengthen retention across mobile-first retail channels.

As discovery commerce accelerates, customer support expectations are collapsing into real time. New research shows delayed responses drive abandoned purchases, lost trust, and missed revenue.

Agentic shopping removes friction from online commerce while erasing the behavioral signals retailers rely on to detect friendly fraud, creating a growing visibility gap traditional fraud tools cannot address.

As margins tighten, mid-market retailers are turning away from legacy ERP toward cloud-native automation built for speed, simplicity, and real-time control.

eBay is moving to curb agentic commerce, blocking autonomous AI checkout while allowing approved uses as it weighs marketplace fairness, pricing integrity, and operational risk.

Cimulate and Bazaarvoice are helping retailers make PDPs machine-readable for AI discovery, improving shopper trust, visibility, conversion, and confidence across emerging commerce experiences.