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Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of t...

In this exclusive interview, Namogoo CEO Chemi Katz discusses the threat of online customer journey hijacking and offers advice on how to combat it.

The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don't need or use -- and intense competition among mobile carr...

One of the biggest challenges facing organizations of all sizes trying to move to the cloud is finding and retaining the skilled workers necessary to implement today's rapidly expanding assortment of on-demand services. This skills gap cost companies more than $250 million in lost business opportuni...

The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and security are not important, but they are being handled in different ways. Security is being handled in ways that address both hardware and software vulnerabilities, but these thin...

Google has built a new marketing model around "micro-moments." Many other companies are following suit. "You have to make that conversion happen right on the spot once customers have looked at your website or mobile app," said Bret Bonnet, president of Quality Logo Products.

Visuals are a crucial aspect of e-commerce. The quality of your product photos can make or break a sale. With these seven tips, you can learn how to take compelling product photos that engage your audience and drive conversions. From lighting to staging to editing, this list covers what you need to ...

If you're in sales, there are people in your organization you want to talk to, and others you may go out of your way to avoid. You might be excited to talk to the CMO -- or not so excited -- based on the leads you recently worked. You might avoid the people from finance who bother you with questions...

The 5G standards target billions of new devices that will connect to operators' networks over the next decade and beyond. Each device type serves a use case that can be high-volume with low throughput requirements, or low-volume but high-value from a customer's point of view. The list of use cases k...

"The most important thing an SMB can do ... is be proactive and ready to help [customers] right at the moment they need it," said Linda Crawford, CEO of Helpshift. Companies must streamline support systems to resolve issues faster and more efficiently, she said. An up-to-date knowledge base enables ...

Verizon is finally snapping out of the doldrums it has been stuck in for the last several years. It seems to be on a comeback trail, thanks to its new advertising campaign. Having followed the company for decades, I've noticed how all of a sudden, it is blowing its own horn again. This is what it sh...

The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. "You're going to have a whole new frontier of commerce space driven through voice and brand recognition," said Michael Levine, marketing vice president at Photon. "It's going to be ...

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot ...

Germany on Monday began enforcing its new Network Enforcement Act, or NetzDG, which imposes a fine of up to $60 million on social media networks that fail to remove hate-inciting posts promptly. The controversial law, adopted in mid 2017, just entered its formal enforcement phase. It is designed t...