Uncategorized

HubSpot has rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of small and mid-sized businesses. The Shopify integration lets e-commerce marketers sync specific merchant sales data from Shopify into HubSpot for use ...

Consensus, which offers a Software as a Service platform for intelligent video demo automation, this week released Consensus Snap, a Chrome plug-in for business-to-business sales teams. Snap enables sales reps to record, send and track personalized screenshot video demos on the fly. Users can activa...

Four trade groups representing 4,000 publishers have blasted Google's approach to compliance with Europe's upcoming General Data Protection Rules. Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to it by ...

Smart home and consumer IoT solutions promise significant opportunities for the insurance industry to reduce costs, alleviate risks, deepen customer engagement, and create new services and revenue streams. There are many barriers ahead, but given the tremendous upside, insurance companies have begun...

Lattice Engines, a provider of account-based marketing tools driven by AI, has announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated view, making it easier for customers to see th...

Facebook and other social networks appear to have crossed the line with respect to privacy and censorship. Facebook has been accused of helping one side while hiding the other side in many important debates. It has been accused of exposing the personal information of its users, violating their priva...

There is a meme making the rounds and I have no idea how old it is or its origins but I've heard it twice in the last week. It's easier to start a company than it is to scale one. You can't say it's a revolutionary thought, but for the last 20 years the emphasis has been decidedly on founding, so th...

A flaw in certain electronic hotel door locks could allow hackers to access guest rooms and other secure locations at millions of properties around the world, F-Secure researchers have discovered.

Amazon has added a new option to its Amazon Key service for Prime members: in-car delivery, which allows drivers to place packages inside a locked trunk or elsewhere in a car that is parked in a publicly accessible area. The Amazon Key In-Car delivery service is available at no extra charge to milli...

Users of Google's Gmail have been receiving spam that appears to have been sent from their own accounts. Google said it was aware of a spam campaign impacting a "small subset of Gmail users" and was taking measures to protect against it. The attackers used forged email headers to make it appear that...

Building a community around a brand is an important and often-overlooked part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking ...

Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicat...

Companies that aim to upsell their existing customers should develop a hybrid message that reinforces their existing relationships while providing an incentive to break the status quo, suggests a new study. Corporate Visions previously has commissioned studies on how to shake prospective customers' ...

The U.S. government has launched two new programs designed to modernize and upgrade IT performance at federal agencies. Each program will involve significant participation of private sector providers as both advisors and contractors for IT equipment and services. The first program involves the creat...