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Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers can view consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to better analyze cross-cha...

A couple of years ago, one of the hottest new technologies was Google Fiber. Everyone was talking about it. Everyone wanted access to it. Every city wanted to be the next on the list to get it, because it would attract new citizens and encourage existing residents to stay. It was thought there would...

Decades after computers were supposed to end paper-based business, we're still at it, using documents to send and receive information and act as proxies in business processes. It's hard to say if paper consumption slowed thanks to digitization, because good historical use statistics are hard to find...

A group of data, technology, digital services and other organizations have launched the AI Global Marketplace, an artificial intelligence app store that will host more than 2,000 high-value AI assets focused on customer engagement and process intelligence problems for the banking, insurance, healthc...

The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers; more than 1...

In the old information technology world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together a plethora of proprietary systems from a wide array of software and technology vendors. Despite the promises of the cloud, not...

No-fee mobile bank Chime recently announced a $70 million Series C funding round led by Menlo Ventures. With the Series C funding, the company has raised more than $100 million in total funding. Investors seem to have confidence in Chime's business model because "it's very clean with extremely low o...

Just when the European Union's General Data Protection Regulation, or GDPR, was about to go into effect, the United States Congress created the CLOUD Act. Without any public hearings, review or public comment, Congress passed the legislation as part of the $1.3 trillion government spending bill. The...

With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk. In any case, it'...

Oracle has been on a security campaign ever since Larry Ellison openly began discussing the new "autonomous database" -- so called because it can manage itself, including self-patching and upgrading, without human effort. The hands-off database can eliminate human labor to keep it tuned and running,...

A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over...

There has been a lot of noise in the wireless industry in the last few years. Between the competition among existing wireless carriers and the challenges of new players, the industry has been growing and transforming. However, despite all the chaos, one thing has remained unchanged: Verizon Wireless...

If you're a cybersecurity practitioner, chances are good that you've heard the term "zero trust" over the past few months. If you attend trade shows, keep current with the trade media headlines, or network with peers and other security pros, you've probably at least heard the term. Counterintuitive...