Trends

The new battleground in enterprise software is likely to be the software platform. This is not to say that analytics and security are not important, but they are being handled in different ways. Security is being handled in ways that address both hardware and software vulnerabilities, but these thin...

If you're in sales, there are people in your organization you want to talk to, and others you may go out of your way to avoid. You might be excited to talk to the CMO -- or not so excited -- based on the leads you recently worked. You might avoid the people from finance who bother you with questions...

The 5G standards target billions of new devices that will connect to operators' networks over the next decade and beyond. Each device type serves a use case that can be high-volume with low throughput requirements, or low-volume but high-value from a customer's point of view. The list of use cases k...

Verizon is finally snapping out of the doldrums it has been stuck in for the last several years. It seems to be on a comeback trail, thanks to its new advertising campaign. Having followed the company for decades, I've noticed how all of a sudden, it is blowing its own horn again. This is what it sh...

The mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. "You're going to have a whole new frontier of commerce space driven through voice and brand recognition," said Michael Levine, marketing vice president at Photon. "It's going to be ...

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot ...

Germany on Monday began enforcing its new Network Enforcement Act, or NetzDG, which imposes a fine of up to $60 million on social media networks that fail to remove hate-inciting posts promptly. The controversial law, adopted in mid 2017, just entered its formal enforcement phase. It is designed t...

Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have...

If you've been keeping up with the news, you've probably noticed a few recent reports about companies that may have been a little less than candid about security issues. For example, we recently learned that Uber experienced a breach in 2016. As we've also learned from subsequent press reports, t...

Uber works great -- until it stops working, leaving your kid walking home alone on a cold and rainy winter night. Wireless technology opens up new avenues for innovation and excitement, with companies like Uber and Lyft. Most of the time, their technologies work just fine, but don't let your guard d...

As a high-tech industry analyst, I have worked from home for more than a decade. As someone who tracks new technology and is always on the lookout for a better communications solution, I migrated to a VoIP service through Vonage early after its introduction. The service was great. I had great call q...

B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year's estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops...

Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were "very familiar" with how automation could help drive marketing campaigns, according to the r...

The FCC on Thursday voted 3-2 to repeal Obama-era Net neutrality rules that prevented Internet service providers from blocking, throttling or otherwise giving preferential treatment to customers. Backers of the repeal characterized it as promoting greater technological innovation and freedom to cond...