Trends

INSIGHTS

A Good Storm

With less than a week to go, Dreamforce continues to bear down on the world like a hurricane slowly approaching from across the ocean -- in a good way, if that makes any sense. Salesforce has pumped new products into the market that will serve as the focus of at least part of the discussion in San F...

Many shoppers would be just fine if they could never set foot in a retail store again. After all, everything is available online: books, groceries, pizza, household necessities, even big ticket items like mattresses and cars. However, 15 percent of people worldwide have a disability that affects the...

EXPERT ADVICE

Utopia or Disaster? AI's Transformation of Sales

If there's one thing that can be said with certainty about artificial intelligence in the field of sales, it's this: It's coming. Solutions for sales leaders, account executives and business development reps tout various AI-enabled features and the benefits they offer to sales. Writers breathlessly...

The ACLU and others have filed charges of unlawful gender-based discrimination with the U.S. Equal Employment Opportunity Commission against Facebook and 10 employers accused of targeting job ads at males only. The ACLU, Outten & Golden, a Washington, D.C. law firm, and the Communications Worker...

Although the 23 Emmy wins were good news for Netflix, other recent news has been far less rosy. The largest U.S. telecom companies have been slowing mobile Internet traffic to and from Netflix and other services, including YouTube.

INSIGHTS

Blockchain (Re)Emerges

More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets, which decide one is useful and the other not so much. Sometimes they're symbiotic. Both may be useful or even necessary -- like hardware and software -- but that's not always ...

Defending against foreign interference in American elections is one of the priorities Facebook CEO Mark Zuckerberg said he has been focusing on this year. The issue is highly sensitive, and it is one that has garnered a great deal of discussion in media reports and on the Web. Special counsel Robert...

INSIGHTS

Salesforce Philanthropy Cloud at Dreamforce

At the last Dreamforce, Salesforce introduced a new cloud dedicated to philanthropy, and the company began delivering on a three-part strategy this year. The Salesforce Philanthropy Cloud is a product of what used to be called the "Salesforce Foundation" but now is referred to as "Salesforce.org." T...

The European Parliament on Wednesday approved a directive aimed at protecting the intellectual property of copyright holders on the Internet. It would require online platforms to scrutinize content their users post online and enter licensing agreements with rights holders. The Parliament approved th...

7-Eleven has begun accepting Apple Pay, and Google Pay at participating U.S. stores. The stores will add support for the services throughout this month.

Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" is the sale of a product that is not immediately ava...

EXPERT ADVICE

5 Tips for Creating a Gen-Z Friendly Website

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's 7.7 billion population. This powerful group of consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of...

American consumers' attitudes toward Facebook appear to be cooling, based on the results of a Pew Research Center survey. Forty-two percent of the roughly 4,600 people who responded to the May poll said they had taken a break of several weeks from checking the platform. "Facebook's probably losing s...

Google has announced new steps to combat the placement of fraudulent tech support ads on its platform. The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads. There are many legitimate tech suppor...

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