Trends

Product vendors are facing a growing negative reaction from consumers concerned about product quality and fake or misleading product reviews posted online, according to new research. A large majority of consumers polled said they would flee a brand if the manufacturer sold them poor quality products...

After two years of litigation, Apple has agreed to pay up to $500 million to settle a class action lawsuit alleging it slowed down older iPhones in order to push consumers into buying its later, more expensive models. The devices covered in the agreement are iPhone 6, 6 Plus, 6s Plus, 7, 7 Plus, an...

What will 2020 hold for e-commerce and m-commerce? The verdict is in, and it looks like convenience is high on the agenda for consumers. Consumers want to be able to make purchases at the click of a button.

The coronavirus known as "COVID-19" is posing global threats that are challenging businesses worldwide, forcing them to put new policies and practices into place to prepare for and communicate with their workforces. One of the most critically impacted sectors is the technology industry. The virus ha...

Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you hav...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Salesforce just announced it would buy Vlocity -- a startup with all the markings of a unicorn including a billion-dollar valuation -- for $1.33 billion. Vlocity was cofounded and led by David Schmaier, who was executive vice president at Siebel Systems in its go-go years. When Oracle bought Siebel ...

Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limitin...

Two things are happening simultaneously: The RSA Security Conference is in full swing and so is COVID-19. It's a strange juxtaposition. The conference is going on undeterred just a few blocks from where the mayor declared a state of emergency due to the ongoing spread of the virus. There's also topi...

To make purchases, shoppers need an Amazon account and the free Amazon Go app from the Apple App Store, Google Play, or Amazon Appstore. The app can be downloaded onto a recent-generation iPhone or Android phone. They use a QR code from the app to enter the store.

We've been promised, repeatedly, that AI would revolutionize e-commerce. Has it lived up to expectations? If not, the problem may lie not in the technology you've deployed on your site, but in the architecture and data that support it.

With the introduction of the CCPA this year and GDPR in 2018, the age of data privacy has begun, bringing the opportunity for businesses to harness it to gain competitive advantage. There are both challenges and opportunities for businesses that aim to deliver superior customer experiences while adh...

There's a major myth about "going paperless" that needs to be dispelled. A paperless office doesn't mean that paper is outright banned. There likely will be a need for physical paper in business for a long time, so don't throw out your printer just yet. Rather, being paperless means being able to em...

If e-commerce businesses are the killers of brick-and-mortar success, what makes an e-commerce store successful in the long term? One of the biggest advantages of an e-commerce business, without a doubt, is the low barrier to entry.