Trends

Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

Adobe expects consumers to start spending on holiday gifts earlier this year, starting with Amazon's second Prime Day event of 2022 on Tuesday and Wednesday. The report noted that early buying could impact Cyber Week sales later this year.

Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of e-commerce are drawn in the "new normal" business world, as companies balance their e-commerce focus with the reality that customers likely prefer an in-person shopping experience.

The innovative Phononic EV might be driving a new solution to deliver groceries efficiently and sustainably and, at the same time, rival Amazon’s planned aerial grocery delivery drone package delivery system.

Is the metaverse an effective sales channel for retailers? The answer at the present time for most is no. To succeed, there are obstacles to get beyond. Payment processing is one of them.

In a survey of consumers, the Identity Theft Resource Center found that 85% had their Instagram accounts compromised, while 25% had their Facebook account hijacked.

To discourage customers from asking for refunds, some retailers have resorted to charging a restocking fee to cover the nuisance and increasing costs of product returns.

As consumers continue to explore virtual shopping in the metaverse, two companies forge the path for shoppers with platforms that make e-commerce more inviting by bringing 3D virtual showrooms and virtual try on rooms to reality.

The escalating use of e-commerce creates a feeding frenzy for fraudsters. Find out how online buyers and sellers can avoid today's most common scams, and who is most susceptible.

In today’s world, security isn’t something that businesses can overlook, neglect, or simply outsource. It’s time for founders to step up and start taking ownership of their company’s security.

Automating vital processes like accounts payable can provide e-commerce operations with proven methods to overcome key supply-side challenges and deliver benefits that help all facets of the business.

The supply chain debacle and the rising costs of everything have forced consumers to make critical choices in how they spend their rapidly disappearing dollars. Retailers can no longer rely on personalization strategies alone to win over or retain loyal customers.