Trends

Consumers in the U.S. lost more than $4 billion to investment scams in 2022, and this year is expected to be worse. This rip-off trend is growing as investment scams become increasingly sophisticated and widespread, taking advantage of the rise of digital technologies.

Intent data is becoming an increasingly important tool among B2B organizations and retail marketers. In fact, 62% of companies now use one or more intent data solutions. Yet, as a new product category, intent data can be complex.

The telehealth age of medical care is gaining momentum even as online medical services strive to overcome barriers to expanded services. Patients applaud the quick solutions that keep them out of time-consuming and costly in-person doctor appointments and pharmacies.

We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.

The rapid growth of digital fraud by consumers working with dark web-based gangs is a symptom of fraud's accessibility and democratization among everyday internet users.

As physical stores enjoy a return of foot traffic from younger consumers, their banking and payment preferences present challenges to retailers.

Digital Forensics Corporation is waging war to protect and educate the public about a rapidly growing trend in cybercrime dubbed sextortion, where online predators target teens and young adults with threats to expose sensitive personal photos.

Recent shifts in consumer behavior will significantly impact brand sales this year and beyond. Brand marketers need to refocus efforts on planet sustainability; otherwise, they risk losing their consumer bases to brands that do.

With economic uncertainty dampening consumer confidence, shoppers are focused on getting more value for their money by actively seeking discounts on everyday purchases through less-traditional channels, such as retailer loyalty rewards and cashback offers.

What looks like "bossism" or a perverse crackdown by tech management to put employees in their place is more likely a pull-back from over-hiring at the start of the pandemic.

Attention retailers! Are your stores ready to get phygital? A successful phygital retail strategy blends the useful elements of the in-person customer experience into the digital sphere interchangeably.

The baseline of personalization still involves the consumer experience. Staying ahead of the trend is essential to make informed decisions. Expect the following three personalization trends to make an impact in 2023.

Retailers who want to avoid losing revenue and having customers defrauded need to understand how fraud is happening now. Let's explore how to cope with these prevalent tactics being used by fraudsters.

TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the United States.