Trends

EXPERT ADVICE

Advertising Online? How's Your Viewability?

Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of...

Google last week asked French regulators to withdraw a demand to universally delist from search results links to information about French citizens who wish to be forgotten on the Internet. Any European can ask to have certain links about them removed from search results that appear in Europe, and Go...

ANALYST CORNER

The Transformational AT&T, DirecTV Merger

AT&T's acquisition of DirecTV is more than a merger -- it is a transformational event that could change the entire television space. It has the potential to create such intense competition that it very well could transform the entire television space -- meaning cable TV, satellite TV and IPTV --...

ANALYST CORNER

The Transformational AT&T, DirecTV Merger

AT&T's acquisition of DirecTV is more than a merger -- it is a transformational event that could change the entire television space. It has the potential to create such intense competition that it very well could transform the entire television space -- meaning cable TV, satellite TV and IPTV --...

ANALYST CORNER

The Transformational AT&T, DirecTV Merger

AT&T's acquisition of DirecTV is more than a merger -- it is a transformational event that could change the entire television space. It has the potential to create such intense competition that it very well could transform the entire television space -- meaning cable TV, satellite TV and IPTV --...

Apple is in discussions to become a mobile virtual network operator in both Europe and the United States, where it's already running a trial of its service, according to a media report. The MVNO idea may not advance beyond the test phase -- and if it does, it likely won't happen for some time -- at ...

ANALYST CORNER

As Wireless Changes, So Must Marketing

We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. Understanding this is one of many keys to succes...

President Barack Obama, Secretary of State John Kerry, and other senior White House officials on Monday met with a group of executives who pledged their companies' support for the administration's efforts to reach a strong climate change agreement in Paris this December. Thirteen major companies -- ...

Apple reportedly has pulled the Nest smart thermostat from both its online and brick-and-mortar stores, possibly paving the way for its own line of smart home appliances. The thermostat apparently disappeared from Apple's product offerings earlier this month. Apple's stores now are selling the Ecobe...

ANALYST CORNER

Can Jet Elevate the Shopping Club Experience?

Jet launched this week, and it could be part of a growing trend. Many people love the club retail shopping idea of Costco, BJ's and Sam's Club. Jet is a new e-commerce player offering a similar shopping experience. Will the online model be successful? The retail shopping club is one of America's suc...

Up to 30 percent of their firms' security incidents this year should have been detected by perimeter security measures -- but weren't -- said 55 percent of respondents to a SANS Institute survey. The truth is that today's attackers have become skilled at bypassing conventional defenses, which no lon...

TECHNOLOGY LAW CORNER

DoJ: Firms Should Hire Cyber-Savvy Lawyers

Hardly a day goes by without a headline about a cyberintrusion. No entity is immune -- international retailers, airlines, hotels, mom and pop stores, cloud providers -- even the U.S. government. However, it seems that few businesses contemplate how important it is for their attorney to know and unde...

ANALYST CORNER

Comcast Needs to Do More Than Stream

Comcast -- and in fact, the entire cable television industry -- is going through a time of incredible change. Cable companies used to grow year after year because there was no competition. However, today they are losing market share, so to help plug the hole, Comcast just introduced Stream, a new su...

GOVERNMENT IT REPORT

DoD Sets Ambitious Cloud Goals

The U.S. Defense Department, often cited as a bit sluggish in taking advantage of the benefits of cloud computing, appears now to be emerging as a government leader in adopting the technology. In the short run, DoD has far outpaced other federal agencies in setting up cloud contracts. During the fir...

Ninety-two percent of worldwide profits from smartphones go to Apple, according to Cannacord Genuity. Samsung is a distant second with 15 percent of the profits. The numbers add up to more than 100 percent, due to companies in the mix that break even or lose money on their smartphone business. Apple...

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