Expert Advice

During this time of economic recovery, it seems that the Internet has remained fairly immune. E-commerce is on track to account for 53 percent of all purchases by 2014, according to Forrester Research. This represents positive growth, but when you put it into perspective based on the Internet's over...

Although many usability principles might seem like common sense, they are often overlooked in Web site redesign. Among companies large and small, the same usability issues arise over and over again: not having a call to action for your marketing slideshow or product showcase; not having a search box...

All new e-commerce businesses should address one vital question first and foremost: Will you collect and store payment card information on your Web site or offload credit card processing to a PCI-compliant merchant like PayPal? The answer to this question is paramount and should be well thought out ...

Although the shadow of the recent recession is still lingering over us, many business owners are moving toward starting an e-commerce business, which can seem like a scary leap to take. However, a reason to take that leap is that the number of consumers shopping online is growing. Recent figures fro...

When starting a new enterprise, it's always wise to choose the right form of business. Right off, I should say that it is always wise to have a good attorney and a good CPA to guide you. This article will touch on some major guidelines, but it should be used neither as a tax guide nor as a legal gui...

It was inevitable. With the new year have come indications that, at least to some degree, cloud euphoria is beginning to ebb and is being replaced with perspectives that range from cynicism to realism. It is true that in the past year cloud hype managed to get ahead of the reality. Recent surveys ...

The year is 2025. You're at the Detroit Auto Show. The internal combustion engine is on the decline, and alternative energy vehicles are no longer alternatives. Walking the show floor, you're captivated by two apparently identical vehicles, parked side by side. Both are ruby red. Both have classic l...

Despite economic troubles, e-commerce continued to gain positive momentum throughout 2009, enjoying year-over-year growth rates hitting the mid teens. With no signs of a slowdown, now is the perfect time to consider implementing a domain name strategyto enhance your marketing campaigns and drive mor...

There are currently more than 270 million cellphone users in the U.S., and 82 percent of them never leave home without their devices, according to a recent study. With that many people walking around with mobile phones, it is time to get smart about mobile marketing efforts and engage customers via ...

OK, so you finally have your logos, images, message documents and case studies all organized in your new digital asset management system and all is right with the world. Then it happens. You suddenly start getting emails from your sales team that old logos are being used on spec sheets -- but that's...

As organizations enter 2010, it is no longer sufficient to simply provide mobile devices to employees and expect concrete business value to somehow magically appear. With the emergence of new mobile platforms, the infiltration of individual-liable devices into the workplace and the rapid growth of m...

Naturally, much is being made of what this next decade will mean for technology and what those technological shifts will mean for all of us, at work and at play. As Bessemer Venture Partners puts it in a recent paper: "The gig is up. Pandora's box is open. Your customers all now know that software d...

Today, a retailer's e-commerce initiative extends beyond the online store. In fact, e-commerce typically becomes the central hub of a company's overall digital strategy. Retailers strive to seamlessly integrate the brand into their catalogs and merchandising, and also to weave these components into ...

The term "ROBO" -- Research Online, Buy Offline -- was coined by Yahoo to describe the growing number of consumers who research online but buy offline. Online "pre-shopping" has become a common activity prior to a variety of purchases. According to Forrester, online research will influence $1 tril...

Value-Added Tax generates approximately one-third of all public revenue in many of the world's wealthiest countries; in some EU Member States, the VAT contribution to the fiscal mix is close to 40 percent. Electronic invoicing remains one of the most challenging areas of conducting e-business in and...