Expert Advice

Is $185,000 the right price for a single generic top-level domain? No, it's definitely not. If a gTLD is supposed to provide worldwide exclusive use of a name identity with unlimited sub-name-brand-extension-domains, this amount is insufficient for ICANN to add critical features to the same applicat...

While the purpose of this series is to talk about the future of enterprise computing and how advances and technology are moving us along a certain path to that future, if we stop for a moment and look at the recent history in enterprise computing, it's clear that we've come a long way in a few short...

Not all computing tasks are created equal, and the same goes for computing systems. Corporations and other organizations will be best served by systems that are designed to perform particular jobs or are flexible enough to adapt to them -- one of the core principles of engineering. In techie jargon,...

The superstar movie rental giant Netflix rapidly graduated to movie streaming and suddenly splintered off its old-fashioned DVD-by-mail service to create "Qwikster," a separate division with a name identity inspired by the likes of "Twitter" and "Napster," etc. When the outcry of customers reached...

A key advantage of virtualization is the ability to decouple an operating system from its hardware layer. This improves flexibility and maximizes uptime. Virtual server infrastructure commonly utilizes this flexibility to provide high availability, moving virtual servers between hosts. When plannin...

Today's increasingly connected world makes it possible for anyone to transact and do business anywhere -- from anywhere. But just because we now increasingly live in a "global village," that doesn't mean place has become irrelevant. In fact, it matters more than ever. Despite the fact that we're all...

Consumers are increasingly shopping on global sites, and they want to shop in their own language. By demonstrating cultural awareness, businesses will truly be able to expand internationally. Organizations can attract new and returning business from around the world if they listen to the preferences...

Many organizations pursuing lower overhead costs and improved customer service are adapting their business models to the cloud. However, some fail to realize that this move only pays off when monetization models change as well. Productization, enrollment, payment capture and customer support are inh...

Before planning the next set of revisions to your e-commerce website, you might consider that consumer behavior is changing -- and search engine optimization (SEO) is becoming less important. Thanks to improvements in trust and safety, as well as predictability enhancements that brands like Amazon ...

Gary Elliot, chairman of the Association of National Advertisers and vice president of global marketing at Hewlett-Packard, wrote a column in Advertising Age titled "ICANN's Promises Aren't Simply Speculation, They're Outright Fantasy." His arguments opposing ICANN gTLDs echo those of other advert...

More than 50 percent of e-commerce shoppers cited shipping as a reason for abandoning their shopping carts online, according to recent research. Furthermore, 43 percent of consumers' retailer choices were influenced by their delivery experiences and options, another study found. When you consider ho...

The mobile age has arrived. In 2011, global shipments of smartphones and tablet devices surpassed shipments of laptops and desktop PCs, laying the groundwork for an era in which consumers are increasingly using mobile technology for everything from airline reservations to vehicle purchases. The mobi...

Now that summer is ending, brand owners need to think about which brand names they will opt out of registering for the .XXX top level domain name Sunrise B launch. As most people are aware, the .XXX registry will be the first TLD targeted at the adult entertainment industry. Trademark owners outsid...

The latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actua...

Business users are drawn to the cloud. Of course, that's not surprising, considering they tend to see only the benefits: self-service freedom, scalability, availability, flexibility, and the pleasure of avoiding various nasty hardware and software headaches. IT leaders, on the other hand, aren't al...