Expert Advice

Business-to-business selling on the Internet, or B2B e-commerce, is one of the fastest growing segments of the small-business marketplace. As businesses flock to the Internet to find vendors for essential products and services, B2B e-commerce is rapidly expanding, both in terms of total revenue and ...

In the rush to play in the Big Data game, it's easy to forget the fundamentals. The fear of being left behind can cause enterprise IT teams to move directly into pilot projects with a choice of products and technologies that may not be best designed to solve the identified business problem. For ex...

Managers must overcome several complex issues to build successful digital analytics teams that can deliver on the high expectations placed on them by upper management. For one, there is currently a significant supply/demand imbalance in the digital analytics talent pool. Also, a wide range of skills...

Riding the wave of technology change these days is a bit like surfing. The ocean and waves often change much faster than our ability to stay out in front of the transformation. Now another current is approaching the wireless world as mobile commerce curls to challenge conventional e-commerce. This a...

Effective landing pages are an essential component of successful online marketing campaigns and are probably the single biggest factor in determining whether or not you will convert a Web visitor into a prospect who is willing to provide contact information. Landing pages are custom-designed single ...

Why should you care about the Sarbanes-Oxley Act? If you are the CEO or another executive within a large public company, the answer is obvious: because you have to. If you don't, your business -- and you -- will face serious repercussions, including possible jail time. Not good. If you are an execut...

Following a stellar 2011 holiday season, and with U.S. retail sales having exceeded expectations in February, etailers have many reasons for optimism in 2012 and beyond. By any measure, e-commerce will continue to grow -- Goldman Sachs most recently predicted that global retail Web sales will reach ...

OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: Mobile made its mark, with 11 percent of...

Online retailers that have committed to supporting consumers on their mobile phones are bracing themselves for a challenging year. Just as they thought it was a two-horse race for smartphone dominance between Apple and Google -- which enabled them to establish a neat mobile Web and app strategy -- a...

The Internet has become the world's largest shopping mall, and the market is continuing to grow. Q4 2011 U.S. retail ecommerce sales were up 14 percent compared with 2010, reaching nearly $50 billion for the quarter, ComScore recently reported. Total U.S. e-commerce sales are projected to reach $2...

Leave it to a comic strip, published 18 months ago, to allude to what has become a radical change in how technology is being adopted in the consumer world. Still, very few have recognized how this aspect would fundamentally transform enterprise software. When an ecosystem includes a marketplace or ...

These days, cybercriminals are successfully circumventing advanced security controls with the precision of a sniper. In the crosshairs are banks, financial institutions, governments and enterprises. In a recent Gartner survey, 76 U.S. banks indicated that malware-based attacks were a growing problem...

Dealing with naturally risk-averse and conservative IT policies becomes increasingly less desirable to consumers when compared to the types of enablement available to the adventurous as technology rapidly evolves. IT is left to languish unappreciated, a resource of last resort, with an insurmountab...

Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holida...

As essential as open systems and mobile applications are for doing business, they also put significant strain on an organization's security systems and, in particular, the key line of defense: identity and access management systems. Allowing a broad spectrum of users -- from employees to partners, t...