Expert Advice

Americans are used to hearing the refrain, "We pay the sales tax," from mattress sellers and car dealerships during big sales weekends. The phrase, "You pay the sales tax," however, is something we're all going to become a lot more familiar with in the wake of the Supreme Court's ruling in South Dak...

Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. Big Data was invented just to measure all the...

Looking back at 2018, there's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's...

With the holidays fast approaching, are you looking to buy presents online? The holiday season has become synonymous with online shopping. This isn't really surprising as physical stores usually attract crowds of deal hunters. This often conjures up images of throngs of people waiting in line outsid...

Nurturing customer relationships has always been and always will be fundamental for company success. However, as the world becomes increasingly connected and more communications become instant, it arguably is more vital now than ever before.

Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per ...

Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true c...

International e-commerce has become more pervasive and sophisticated in recent years. In 2017, 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to $2.3 trillion, and projections indicate that figure will grow to $4.48 trillion by 2021. With d...

I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your ma...

The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines...

In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the iro...

Until fairly recently, industry pundits had all but written off voice as a customer engagement channel. Considering there were more than 100 billion inbound calls via mobile devices alone in 2018, the past year has proven them wrong. There has been an incredible resurgence of voice as the new UI of ...

We made it. The holiday shopping season is here once again! This is a great opportunity for you as an e-commerce retailer. If you're like many other merchants out there, the run-up to Christmas is one of the most profitable, and busiest, times of the year. You may need some extra help to handle the ...

With the holidays approaching, many resellers may think it's too late to set up or expand their marketplaces to take advantage of the holiday rush. That is not the case. If you leverage the right technology, you can accelerate the process of setting up your marketplace from weeks to hours, and never...