Expert Advice

Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points.

Digital transformation is all the rage right now, and technology companies are working hard to promote it. You can hardly take an action online or go to a conference without being bombarded by digital transformation messages from every angle. Some companies are even using it to sell items only dista...

Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized po...

For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique...

With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales ar...

Merchants have a vested interest in streamlining the customer experience and minimizing friction wherever possible in the purchasing process. There are downsides to this premise, though.

For those of you who have an ear to the ground on American economic trends, you've probably heard the whispers of a recession heading our way, starting as early as this year. Everyone remembers how hard their finances were hit back in '08 -- no one better than small business owners, some of whom los...

I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV. When I began looking around at available models, I was stunned. The amount of competition in the SUV marketplace...

Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested...

E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 p...

As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers...

As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. However, whi...

During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this...

It's time to get strategic about winning over Gen Y. Members of the millennial generation, or Generation Y, were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, howev...