Spotlight Features

A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital. "A company needs a l...

Building a community around a brand is an important and often-overlooked part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking ...

Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunchi...

An alarming number of major U.S. retailers, industrial firms, government agencies and other organizations have been hit in a recent wave of cyberbreaches that may signal increasing vulnerability for consumers and businesses alike. Cyberthieves have used a variety of methods to infiltrate corporate c...

Many small and mid-sized businesses, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy...

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpl...

Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. When it doesn't, your business can suffer. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin L...

"Blockchain" is the word on everyone's lips in the tech industry, with vendors pushing it as a solution for everything from banking and finance to retail and apparel. "We're going to continue to see tech vendors trying to push blockchain as the solution to problems that may exist," said Rebecca Wett...

Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good a...

Fraud is a major concern for 72 percent of businesses, according to Experian's Global Fraud and Identity Report. More than 5,500 consumers and 500 business executives in 11 markets around the world participated in the survey. The situation has not been improving, as six out of 10 businesses experien...

Some small e-commerce website operators may think their relative obscurity offers protection, but the fact is that SMBs are especially vulnerable to cyberattacks and malware. "Very often small businesses don't feel vulnerable to cyberthreats because they assume cybercriminals prefer to launch attack...

The United States Supreme Court recently decided to revisit Quill Corp. v. North Dakota, which basically allowed states to collect taxes on online sales only from sellers that had a physical presence within their boundaries. Brick-and-mortar retailers for years have argued that the ruling puts them ...

Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success. If you're still on the fence, here are three reasons to consider gett...

Google has built a new marketing model around "micro-moments." Many other companies are following suit. "You have to make that conversion happen right on the spot once customers have looked at your website or mobile app," said Bret Bonnet, president of Quality Logo Products.