Spotlight Features

Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any over-the-top streaming service.

Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked S...

Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning...

From fountain pens and high-end pencils to unique paper notebooks, analog writing tools have legions of fans, even though we're living in a primarily digital world. It's precisely the physicality of analog tools that makes them appealing to many people immersed in a digital reality. They're groundin...

Getting an e-book out there can be a daunting task, however, particularly for someone who's never done it before. It's important to know what you want to say, how best to say it, and who might want to hear it. It's also vital to understand the ins and outs of publishing so that your e-book isn't los...

In this era of stress and anxiety, being able to slow down, breathe, and focus on the moment at hand are key skills for surviving and being successful. Mindfulness has become a vital commodity, and those who can coach others to live more mindfully are in particularly high demand. An industry has gro...

In the world of cybersecurity, things could get far worse before they get better. Cybercrime continues to increase, as it allows nefarious actors to operate at a safe distance from victims -- and, more importantly, law enforcement.

Digital transformation has become a prime focus for retailers these days. In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through fast...

With the advent of digital technologies and the radical growth of online shopping, it might seem that brick-and-mortar stores are on the way out, but that's not so. Physical stores are likely to remain far into the foreseeable future. However, the nature of those stores will be fundamentally transfo...

Although the 23 Emmy wins were good news for Netflix, other recent news has been far less rosy. The largest U.S. telecom companies have been slowing mobile Internet traffic to and from Netflix and other services, including YouTube.

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive.

The line between journalism and public relations can be fuzzy, and news organizations have wrestled with that problem for some time. However, that line recently has become more blurred than ever, with some publications enlisting armies of nonprofessional scribes to satisfy an insatiable appetite for...

Looking to raise capital, launch a product, and grow your business? Crowdfunding could be the answer. "Crowdfunding is more than just the money," remarked Justin Giddings, CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory to explore and develop the market viability of your proj...

Worldwide spending on blockchain will hit $1.5 billion this year -- twice as much as in 2017 -- and it will total nearly $12 billion in 2022, according to IDC. The technology is expected to have a five-year compound annual growth rate of 73.2 percent. Cross-business collaboration and interoperabilit...