Social Media

The Federal Trade Commission this week announced its approval of a $5 billion settlement with Facebook, ending a long-running investigation into the company's privacy practices. The commission's 3-2 vote was along party lines.

Twitter has unveiled a fresh new look for its desktop website that mimics the look and feel of its mobile platforms. The company has been testing a new version of its desktop website since the beginning of the year. The most noticeable change is the organization and layout of the Twitter home screen...

The U.S. Treasury Department has "very serious concerns" about Facebook's new Libra cryptocurrency, according to Secretary Steve Mnuchin. "Libra could be misused by money launderers and terrorist financiers. Cryptocurrencies, such as Bitcoin, have been exploited to support billions of dollars of ill...

The U.S. House Intelligence Committee recently heard expert testimony on the growing threat posed by "deepfakes" -- altered videos and other artificial intelligence-generated false information -- and what it could mean for the 2020 general elections, as well as the country's national security overal...

LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete ...

Facebook's plans to mint its own digital coin next year will test the company's consumer credibility. After being savaged for months for its cavalier attitude toward users' privacy, the social network will be asking those same users to trust its new cryptocurrency. The currency, called "Libra," will...

Facebook has released details about Libra, its long-rumored cryptocurrency. The company outlined plans "for a new decentralized blockchain, a low-volatility cryptocurrency, and a smart contract platform that together aim to create a new opportunity for responsible financial services innovation." The...

EXPERT ADVICE

For Brands the Future Is Facebook

Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the ...

Social media has become a part of everyday life. The number of worldwide users is expected to reach 3.02 billion by 2021. Apart from the growth in the number of profiles, consumers have been devoting more of their time to engaging with social media sites. One-seventh of the average user's waking lif...

Government efforts to minimize the effects of junk and fake news circulating on social media ahead of this week's EU parliamentary elections may have succeeded, suggest results of a study conducted by Oxford University's Computational Propaganda Project. The European Commission undertook targeted ac...

Facebook has come under fire for its Ad Library application programming interface. The API lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored in the Ad Library. Released in beta last summer, the archive became ava...

Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and ...

INSIGHTS

What Social Can Learn From CRM

The social media community seems tied up in knots over what to do about all the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems. A solution that works well has arisen almost by accident in CRM, and it off...

EXPERT ADVICE

How to Get Smarter About Influencer Marketing

Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennial consumers have been abandoning traditional media channels and instead becoming increasingly invested...

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