Social Media

Instagram has announced a slew of new capabilities to combat misinformation about the coronavirus pandemic, along with a co-watching feature that helps users feel less isolated while sheltering at home. Efforts to clamp down on misinformation include removing COVID-19 accounts from recommendations u...

Facebook has announced a $100M commitment to offer cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs...

Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit's 100,000-plus communities view the Popular feed every day. The Trending Takeover ad unit is in the second s...

Twitter applied its "manipulative media" label to a deceptively edited video showing presidential hopeful Joe Biden saying, "re-elect Donald Trump" -- the first time the service enforced rules adopted to control synthetic and manipulated media. The flagged video was posted to Twitter by Dan Scavino,...

Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and...

Facebook is clamping down on ads and misinformation relating to coronavirus. Criticism of social media platforms for spreading fear and confusion about coronavirus is rife. Still, Facebook's decision-making has raised a few eyebrows, as the coronavirus ad restrictions could be interpreted as limitin...

There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marke...

In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their marketing plan with a strategic mindset. Marketing automation not only provides important opportunities for interaction with the customer, but also saves time.

Consumers are on social media constantly, scrolling through posts from both friends and brands. Many have begun clicking on some of those brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even...

PR companies long have been known for reshaping perceptions to favor their clients. Some now engage in "black PR" -- the calculated spread of disinformation and misinformation online. For example, entrepreneur Peng Kuan Chin's "Content Farm Automatic Collection System" harvests online articles and p...

Facebook has promised to remove certain "misleading manipulated media": videos edited or synthesized in ways not apparent to an average person, which likely would mislead viewers to believe that video subjects said words they did not say; products of artificial intelligence or machine learning that ...

Twitter has launched a new Privacy Center to give users more clarity on what it does to protect the information people share. The center will host everything relevant to Twitter's privacy and data protection work, including initiatives, announcements, new privacy products and communication about sec...

Google has published changes to YouTube's Terms of Service Agreement that have stoked fears among some users. "YouTube may terminate your access, or your Google account's access to all or part of the Service if YouTube believes, in its sole discretion, that provision of the Service to you is no long...