Social Media

Twitter will soon significantly expand its advertising reach after the social network agreed to a deal with Publicis' Starcom MediaVest Group, one of the world's largest advertising agencies. Starcom's top clients, which include Coca-Cola and Microsoft, will now win some of the premier advertising s...

Can I be everywhere my customers want to shop? The good news is that this rhetorical question is not all that far-fetched any longer. In its day, the Sears catalog revolutionized the consumer shopping experience and ruled the market. Decades later, it has been rendered obsolete by the ultimate, inno...

Facebook may soon be adding video ads, a key step in the development of an advertising platform that needs to draw interest from brands that may have previously questioned its return on investment. Video ads could start to run on Facebook as early as June or July, according to published reports. Ad ...

Electronic Arts will shut down three of its less popular games on Facebook, citing waning interest in some of the company's social network offerings. Starting June 14, The Sims Social, SimCity Social and Pet Society will not be available to Facebook users. It was a difficult decision to kill the gam...

Twitter has officially announced its forthcoming push into the digital music space. After weeks of rumors, including one that promised such a service would officially launch over the weekend, Twitter has announced that something, indeed, is coming. On Friday, Twitter made public its music website. T...

Foursquare, the poster child for check-in tech when the trend was hot, announced this week that it has raised $41 million in a new financing round. The funding was provided by private-equity firm Silver Lake and existing investors Andreessen Horowitz, O'Reilly AlphaTech Ventures, Spark Capital, and ...

LinkedIn on Thursday announced the $90 million acquisition of newsreader app Pulse, as the professional social networking site looks to add to its content and mobile strategies. Pulse, launched in 2010 by two Stanford University students, allows users to browse multiple media sources, including soci...

Thanks to its agreements with big data providers, including Acxiom, Epsilon, and Dialogix, ads on Facebook should become more relevant, if not personal. Advertisers and agencies can now drill down into more than 500 groups to target an audience for their ads.

After almost two years of litigation, a federal judge has ruled on a dispute between an employer and former employee over control of a LinkedIn account. The case turned on a specific Pennsylvania law about using the likeness of another individual, so the impact may be limited, but since there is so ...

The Bloomberg business and financial news service has begun streaming Twitter feeds to the 310,000 subscribers to its Bloomberg Professional service, including many who work in front of the company's terminals that are widely used on Wall Street and in the finance industry. "Bloomberg has always pro...

Facebook fans will get the chance to have the social network take over their lock and home screens on certain Android phones as of April 12, thanks to the introduction of the company's Home apps. That prime mobile phone real estate will also serve as comfortable surroundings for advertisements when ...

The Securities and Exchange Commission released a new set of disclosure rules Tuesday that allow executives to use social media sites such as Facebook and Twitter to update investors about significant corporate announcements that fall under Regulation Fair Disclosure mandates. As long as executives ...

Amazon announced Thursday that it had acquired Goodreads, the social networking site for bibliophiles. Goodreads will join Amazon's other online book communities, Shelfari and LibraryThing, as the retailer looks to expand its social insight into what book lovers are buying and sharing. Since its lau...

Facebook announced this week that it will test a new feature that allows select advertisers to run additional targeted ads in user's News Feeds. The test is an expansion of Facebook Exchange, one of the social network's most profitable advertising initiatives. The service allows marketers to check u...

Zynga announced Thursday that it will be rolling out the full version of Zynga.com next week as part of the gaming company's ongoing process of decreasing its dependence on Facebook's social platform. Currently, gamers looking to play Zynga offerings such as Farmville have to sign in with their Face...