Retail

What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.

These strategies will increase e-commerce conversion rates during the holiday season, engage customers, and encourage repeat visits and purchases.

Is e-commerce declining or fitting in the post-pandemic world? The answer might well depend on how the limits of e-commerce are drawn in the "new normal" business world, as companies balance their e-commerce focus with the reality that customers likely prefer an in-person shopping experience.

To discourage customers from asking for refunds, some retailers have resorted to charging a restocking fee to cover the nuisance and increasing costs of product returns.

As consumers continue to explore virtual shopping in the metaverse, two companies forge the path for shoppers with platforms that make e-commerce more inviting by bringing 3D virtual showrooms and virtual try on rooms to reality.

The supply chain debacle and the rising costs of everything have forced consumers to make critical choices in how they spend their rapidly disappearing dollars. Retailers can no longer rely on personalization strategies alone to win over or retain loyal customers.

With inflation in the U.S. hitting 9.1% in June, merchants are facing enormous challenges when it comes to building customer loyalty -- and keeping it. These clever strategies can help brands meet their engagement and customer loyalty objectives.

Amidst this year's back-to-store shopping trend, as large companies try to work through e-commerce mishaps, musical instrument and pro-audio retailer Sweetwater has seen an increase in online sales. The company attributes much of its success to top-of-the-line experiences both online and through its...

Some businesses are tackling the changes in e-commerce head on, while others are simply getting left behind. For these laggard retailers, the message is clear: customers are no longer in your stores, but instead your store is their world, regardless of channel.

Inflation may be forcing many Americans to reduce their discretionary spending, but shopping still appears to be strong among the luxury set.

Building a winning journey is about meeting consumers at the right place, with the right content, the right number of times to drive conversions. How can they do this? Here's how.

E-commerce expansion can take several paths based on finding new sales channels and reaching new or less saturated consumer bases globally. Optimizing shipping and fulfillment strategies as businesses scale can further streamline inventory management while meeting customers where they are.

Many financial services are already in the marketplace preparing for what has been classified as a cashless society. The push for this transition is not only coming from germ-fearing shoppers and front-line store workers. Businesses are also driving the trend to pay without paper money.

Digital retailers are ramping up their social media advertising budgets to pitch products where shoppers gather socially. However, according to a report on the growing adoption of social advertising, brands need to employ automation strategies to replace traditional manual steps and add multi-platfo...