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Most e-commerce sites are approaching their 10th birthday. The standard approach -- with left-hand navigation and search, a product catalog and product detail, cart and checkout -- is a tired format. Just like brick-and-mortar stores, Web stores need refurbishing, and retail is the new darling of We...
While demand generation professionals consistently turn to a wide variety of direct marketing software and e-mail marketing tools in search of sales leads, current research by Aberdeen points to a significant spend associated with a more human element: outsourced B2B teleservices, provided by a larg...
It's a phrase that we hear all too frequently: "We're moving off our mainframe." Yet virtually anyone who has ever had a mainframe continues to utilize it in some fashion. These robust and highly functional legacy systems contain years and years of data, and when you're talking about abandoning t...
Data management rules and regulations have become a major concern for businesses, due in large part to increasing oversight that often requires organizations to invest in new technologies in order to address compliance issues. However, the promise of enterprise technologies as a solution to the dema...
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