M-Commerce

Buying sponsored links on a major search engine isn't cheap. Getting to the top of the search engine pile without paying your way requires mastery of search engine optimization -- a craft that often seems to fall somewhere between advanced calculus and alchemy. However, for small businesses catering...

Bidding to stake an early claim on the fast-growing mobile advertising space, Microsoft said Monday it was making display advertising space available on its MSN Mobile portal for the first time and had already signed up advertisers for the service. Jaguar Cars North America and Paramount Pictures wi...

As the Web video craze continues to escalate, the market for this content is evolving. Advertisers are trying to cash in on clips by both amateurs and production companies; new Web sites catering to the trend are popping up; and video is gaining in popularity on additional platforms, notably mobile....

In a move designed to bolster its offerings in the mobile market, Qualcomm will acquire mobile banking provider Firethorn Holdings for $210 million. The acquisition is intended to help financial institutions promote consumer adoption of mobile banking services, Qualcomm said, such as the ability to ...

In the shadow of the towering Hollywood sign, executives in the film, TV, music, telecom, Internet and technology industries are convening this week to compare notes on a new starlet: the tech-savvy consumer. Digital Hollywood conference attendees are crowding the hallways, ballroom and meeting room...

Nokia, the world's biggest mobile phone maker, has agreed to buy navigation specialist Navteq, a deal that Nokia says will help it expand its business into location-based Internet services. The Finnish phone giant will pay $8.1 billion for the Chicago-based company, pending regulatory and shareholde...

Google has launched a mobile version of its AdSense program in several major markets, the latest in a series of high-profile moves that underscore the mounting interest in delivering marketing messages to mobile phones and other devices. Google has been offering a version of its AdWords search marke...

No. 1 handset maker Nokia said Monday it will buy Enpocket, a startup that focuses on creating and delivering targeted brand advertising to mobile phones. Finland-based Nokia did not disclose the purchase price it paid for the privately held firm, but said it will be use the acquisition to "accelera...

Looking to stake a claim in the emerging mobile commerce marketplace, Sprint on Thursday launched a tool for its wireless subscribers to enable them to use their handsets to buy from a host of online retailers. Sprint said it was partnering with mShopper to become the first U.S. wireless carrier to ...

When it comes to online target markets, males between the ages of 18 and 34 are a juicy lot for advertisers. However, getting those males in the cross hairs of their messages these days is becoming increasing problematic for marketers. Historically, marketers have had problems impressing their messa...

It's no wonder that industry analysts predict the mobile advertising market will reach $10 billion in just a few short years. The scenario is a marketer's dream: an always on, always with you, two-way device that provides an unprecedented level of user information for the delivery of a device-specif...

Gadget freaks can finally drop their $500 to $600 on the long-awaited iPhone. One of the largest product launches in electronics history, the sleek device has stirred huge expectations among consumers. Notwithstanding the clever finger-flicked interface and general engineering triumph, the iPhone co...

Revenues from advertising at sports sites on the Web will catapult in the next five years to more than $1 billion, according to a report from a New York marketing research firm. The report from eMarketer predicts sports sites will rake in $1.1 billion in ad revenues in 2011, up from $400 million in ...

Revenue from search-related advertising on mobile phones will crack the $2 billion mark in 2011, according to a report released last week by a market and trend analysis firm. Search-related advertising -- which has made outfits like Google revenue powerhouses -- will grow mightily worldwide during t...

Michael Capellas, the former CEO of PC maker Compaq and long-distance company MCI, has been tapped to lead First Data after the payment processing firm's planned private equity buyout is completed. Kohlberg Kravis Roberts & Co. plans to complete its takeover of First Data -- valued at $29 billio...