Search

For a long time, small businesses were reluctant to embrace the latest in search engine marketing and other online advertising tactics. The SEM industry was unable to deliver to this group of typically local-interest, cost-conscious companies what they wanted the most: a means to assess how their in...

In 2004 the term "Web 2.0" was originated by O'Reilly Media. The "2.0" means that this is the second generation of Web usage. Web 2.0 has created a variety of new and innovative ways to promote Web sites using social bookmarking, social networking, blogging, wikis, RSS Feeds and video feeds. These a...

Search engine powerhouse Google reported stronger-than-expected fourth-quarter financial results Thursday that sent the company's stock soaring nearly 6 percent to $323.88 per share in mid-day trading on Friday. The news comes on the heels of sobering developments in the broader technology sector. M...

When ubExact.com's CEO Wilhelmina Stephenson started work on her innovative beta platform last year for a new search engine concept, she had every reason to believe consumers would gravitate to the new search technology designed around the way they searched the Internet. However, what she did not co...

What started out on Sept. 2, 2008, as a potential innovation in the search engine space ended this month as the latest technology sacrifice to the economic gods. ubExact.com went out of business, unable to sustain enough financial traction to make the innovation viable. ubExact spent much of its bet...

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget toward efforts that they can clearly measure against. Put SEO under this microscope, and it c...

Beleaguered Internet portal Yahoo is about to wrap up its search for a CEO to replace cofounder Jerry Yang. An announcement could come as soon as this week. Two candidates have emerged as the company's probable next leader: Carol Bartz, who is former CEO of AutoDesk; and Susan Decker, Yahoo's curren...

As Google continues to overwhelmingly dominate the search space, and with the Department of Justice just looking for a reason to file antitrust lawsuits, it is safe to say that any serious competition to Google would be widely accepted. Serious competition to Google would have to come in the form of...

Microsoft will be providing mobile search to Verizon's huge customer base under a new partnership agreement that Verizon CEO Ivan Seidenberg and Microsoft CEO Steve Ballmer have publicly confirmed -- Seidenberg in remarks at a Citigroup conference and Ballmer at the Consumer Electronics Show. The de...

A heavily financed Internet startup has launched a new question-and-answer search engine with a twist -- users pay one another to get answers to questions. Santa Monica, Calif.-based Mahalo launched Mahalo Answers earlier this week. The search service is reminiscent of Yahoo Answers and search engin...

One of Yahoo's largest shareholders is urging the beleaguered Internet company's board to sell its search assets to Microsoft. Ivory Investment Management, a Los Angeles-based hedge fund, on Wednesday submitted a letter to Yahoo's board proposing a deal whereby Yahoo would sell its search assets to ...

Microsoft has tapped Qi Lu, a former Yahoo Search executive, to run its Internet unit. Lu, 47, left Yahoo in August after 10 years; he most recently served as vice president of engineering for the search and advertising technology group. At Microsoft, he will become the president of the online serv...

Microsoft earlier this week unveiled a new feature that gives instant rebates to some consumers who use its Live Search Cashback program to buy items from eBay. Usually, consumers must wait 60 days to get their rebates. The announcement of the new speedier payment feature came on the heels of a Blac...

Is Microsoft about to rebrand Live Search as "Kumo"? News reports on Monday had the software giant buying up domain names such as "Kumo.com," "Kumo.net," "Kumo.jp" and the like from CSC Corporate Domains, a domain registrar with which Microsoft often does business. There are two prevailing schools ...

The rest of the economy may be tanking, but online advertising in the U.S. posted big year-over-year gains, according to the New York City-based Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue reached nearly $5.9 billion in the third quarter, an 11 percent inc...