Search

The latest innovations in SEO are definitely social signals and how they impact search results. We are seeing a shift in the authority scores that Google is weighing. It is not based solely on in-bound links and page content, but also on the amount of social sharing and social signals that you actua...

A couple of weeks ago, I wrote that Google+ could be the most significant product release in the history of social media. That declaration was based on my belief that this platform represents Google's best -- and perhaps last -- chance to offer Facebook any competition in the social networking arena...

French search company 1plusV has stepped up its battle with Google over how its algorithms rank sites, filing suit against the search engine giant in the French Commercial Court. It is seeking $423 million in damages from business it claims it lost due to alleged antitrust practices by Google. At $4...

Google was notified by the Federal Trade Commission on Thursday that a broad formal investigation will be launched. Google respects the FTC's process, it said in a blog post, and will be working with the agency over the coming months. The FTC's Bureau of Competition reportedly will issue subpoenas t...

Yahoo CEO Carol Bartz and company board members addressed investors Thursday at the company's annual shareholder meeting. Despite majority support for Bartz and other board members, a certain level of discontent was palpable among investors, and one particular shareholder called for an end to Bartz'...

The June report on Lightsquared that we have been waiting for is in, and it doesn't look good for the company. The technology it uses does impact the spectrum of the GPS industry, the report concludes. So even though we need a solution to the spectrum problem, we cannot allow this company to interfe...

Microsoft CEO Steve Ballmer announced Tuesday that Bing will become the default search engine and mapping application on Research In Motion's BlackBerry platform. Ballmer unveiled news of the team-up during an apparently unexpected appearance at the BlackBerry World conference, being held in Florida...

Online video has come a long way in a short period of time. In the last year alone, the use of video on websites has moved from an interesting anomaly to a critical feature that boosts search engine result standings, increases stickiness and improves conversion rates. The number of companies making ...

Has there ever been an easier time to reach an international customer base? And has there ever been a more complex time to optimize for global reach? Certainly, the Web and social media platforms make it easier for brands to reach prospects in virtually every plugged-in region of the world. However,...

Investors met Google's earnings for the first quarter with a near universal sigh of disappointment. The next sound was the dumping of Google's shares, which fell by some 7 percent in the aftermath. The company reported an adjusted profit of $8.08 a share -- which missed analyst expectations of $8.11...

Courts and regulators have recently made life more complicated for Google, impacting millions of Google users worldwide. Notwithstanding Google's $29 billion revenue performance in 2010, new challenges continue to plague the company. As you may know, Google planned to digitize millions of books. In ...

A major 2008 settlement between Google Books, authors and publishers has been rejected by a New York federal Judge. Judge Denny Chin of the Second Circuit Court of Appeals rejected the $125 million settlement because he said it would give Google too much power in the search market. The 2008 settleme...

Just as Martin Luther's Ninety-Five Theses transformed Christianity, Google's simple text box is transforming marketing -- from top to bottom. Since the 1950s, great marketing theorists such as Theodore Levitt and Jerome McCarthy have developed frameworks for companies to create awareness of new nee...

Microsoft's search engine, Bing, launched a new daily deals aggregator on Thursday. The service, called "Bing deals," compiles offers from Groupon, Livingsocial, Restaurant.com and more through a partnership with The DealMap. Bing deals is able to sort by location based on a user's mobile device, al...

Microsoft's search engine, Bing, added a Facebook integration feature on Thursday that will let searchers see which results their Facebook friends have liked. After users connect Bing with their Facebook account, pictures of friends will appear below any relevant results generated in a search. They ...